Teleflora Drives 105% Increase in Facebook-Referred Traffic, Skechers Achieves 51% Browser-to-Buyer Conversion
SAN FRANCISCO, CA – May 16, 2012 - Today, social commerce leader PowerReviews announced that Skechers and Teleflora have seen true social ROI with its Essential Social Suite (ESS). Using PowerReviews’ easy-to-deploy, cloud-based social commerce tools, both brands have leveraged their customers’ online social activity to drive real business results, including increased revenue, customer engagement and site traffic. ESS is a fully integrated platform that offers deep visibility into the ROI of social programs.
Teleflora Enhances Customer Journey with Social Discovery and Loyalty Programs
Teleflora, the nation’s premier online floral destination, has relied on PowerReviews’ Customer ReviewsTM for many years. They recently sought to enhance the customer journey –from awareness to advocacy – and turned to PowerReviews’ turnkey solutions for help. Using PowerReviews’ Social Loyalty™ and Community™ products, Teleflora created a comprehensive loyalty program for its customers. The program includes an online community leaderboard that uses proven gamification techniques – in the form of customized points, badges and incentives – to reward customers who contribute and share social content. In addition, Social Discovery™ pulls customers and prospects from social networks to Teleflora.com by enabling customers to post updates or share products to their friends’ Facebook news feeds. In just one month, Teleflora saw a 105% increase in referral traffic from Facebook, which led to a 92% increase in conversion on Facebook traffic. Teleflora also saw a tenfold increase in user-submitted videos and photos, which are proven to increase customer engagement and sales.
“PowerReviews’ ability to continually provide innovative social solutions, and its integrated social suite made it an easy decision to standardize on their offerings,” said Tessa Wagner, Director of Product Management at Teleflora.
Skechers Converts Shoppers by Answering Customer Questions in Minutes, Not Days
Leading lifestyle footwear brand Skechers recently tapped PowerReviews for an easy-to-implement Q&A solution that would provide the most relevant and timely information for customers to make informed purchase decisions. PowerReviews’ Social Answers solution provided customers with rapid answers to their questions with a link back to the product page. Eighty percent of answer notification emails were opened, and more than half of those emails resulted in a conversion. Skechers’ bounce rate was significantly reduced, as were their customer support costs. In addition, Social Answers automatically created a powerful SEO asset—product-specific social FAQs—which contain the rich, relevant and recent keywords that search engines love.
“Because a customer who submits a question is already engaged, if we can give them the answer they want in a timely fashion, they usually buy the shoe,” said Tim Lakin, Skechers’ E-Commerce Merchandising Manager.
Thousands of brands have seen powerful bottom-line results through ESS. PowerReviews is the only vendor to integrate social ratings and reviews, Q&A, loyalty, discovery, community, and social measurement into a single, cloud-based platform.
“Our approach to social commerce is anchored in driving real, measurable results for our customers,” said PowerReviews CEO Ken Comée. “We’re 100% focused on delivering innovation to help our clients stay one step ahead of the ever-changing social landscape.”
To learn more about how to generate sales and traffic through social, visit www.powerreviews.com.
PowerReviews is a leader in social commerce. It helps companies tap into consumer conversations to drive better business results, while providing consumers with an easy way to share their insights about brands, products and services. More than 5,500 brands have standardized on PowerReviews to drive sales, increase traffic and shape product development.
Jesse Odell or Lindsey Scott
power (at) launchsquad (dot) com