Effective 11/1/2005, Last Modified 08/06/09
The United State Department of Commerce and the European Commission have agreed on a set of data protection principles and frequently asked questions (FAQ) to enable U.S. companies to satisfy European Union (EU) law requirements for adequate protection of personal information transferred from the EEA to the United States. The privacy principles in this policy are based on the Safe Harbor Principles and PowerReviews adheres to the Safe Harbor Principles as outlined below.
Information We Collect
We collect "personal information" about users of the Site and the Review Service in the normal course of our business. As used in this Policy, "personal information" is information that identifies or is capable of being associated with an identifiable person. Some examples of personal information include a user's name, address, and email address. Personal information does not include aggregate information or de-identified information. "Aggregate information" is information about the use of the Site, such as information collected about Site users, or a category of services or users, from which any personal information has been removed. An example of aggregate information would be a report stating that forty-seven percent of the Site's registered users identify themselves as male.
Most of the personal information we receive comes directly from users who register on the Site, use the Review Service or who otherwise voluntarily provide information to us in connection with various activities on the Site or Review Service. The information we request at registration includes, without limitation, name, address, e-mail address, and birth date. We may also collect other types of information during registration or in connection with your other activities on the Site, such as demographic information (including, without limitation, your age, occupation, and income) and information about or contained in postings you make in forums or any other interactive areas of the Site, your answers to surveys, your participation in sweepstakes, contests, games and promotional offers; and in any email request you send us for any reason (such as to request customer service or provide us with comments or feedback). Also, we request your email address when you submit a product or service review using the Review Service (whether through our Site or a Third Party Site) and if you provide it, we send an email message to you confirming that you submitted the review.
We also automatically collect some information when you use the Site or Review Service. We log your IP address. If you reached the Site by clicking on a link or advertisement on another site, we also log that information. This helps us understand our users' interests and maximize our online exposure. All of this information is collected and used only as aggregate information; that is, it is entered into our database, where we can use it to generate overall reports on our users, but not individual reports that identify you personally.
Cookies, Web Beacons, and Similar Technologies
Additionally, we may use, and may allow third parties to use, Web beacons on the Site and Review Service to monitor the effectiveness of advertising or for other legitimate purposes. Web beacons, also known as "Web bugs," are small, graphic images on Web pages or Web-based documents or in email messages that allow us or third parties to monitor who is visiting the Site or Review Service. Web beacons collect the IP address of the computer that the Web beacon is sent to, the URL of the page the Web beacon comes from and the time it was viewed. Web beacons may be linked to your personal information.
How We Use the Information We Collect
We use the information we collect to:
- contact you for administrative purposes or provide you with customer service;
- complete transactions requested by you or to verify that you have submitted a review to our Review Service;
- respond to any questions, problems or complaints, or request feedback;
- organize the Site and Review Service to better serve you and customize or develop our products and services; and
- send you emails pertaining to our verification process, our policies, and content that you submit.
- to investigate and help prevent potentially unlawful activity or activity that threatens the network or otherwise violates the Usage Agreement;
Personal information provided on our Site or through the Review Service may be linked together or merged with other personal information we obtain about you so that we may better understand your needs and inform you about our products or services and those of our business partners. In addition, if we receive personal information from third parties with whom we have business relationships, we may combine this information with the other personal information we maintain about you. In either case, this Policy governs this information.
Disclosure of Information
If you provide us with personal information through a Third Party Site, we may share such information with such Third Party Site for their internal business purposes and we generally require such Third Party Sites to comply with this Policy. In addition, we may also share personal information with third parties for such third parties' (or other third parties') marketing purposes; however, we provide you with the choice of opting-out of such disclosures (please see "Choice and Access" below).
Information about our users, the Site and the Review Service is a business asset of PowerReviews. Therefore, information about our users, including personal information, will be disclosed as part of any (a) merger or acquisition, (b) creation of a separate business to provide the Site or our Review Service, or to provide other services or fulfill products; (c) debt financing, sale or pledge of company assets, or (d) insolvency, bankruptcy or receivership in which personal information would be transferred as one of PowerReviews's business assets.
We may release personal information when we believe release is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies or any other agreement with a user; to initiate, render, bill, and collect for amounts owed to us; to protect our rights or property; to protect our users from fraudulent, abusive, or unlawful use of our Site or its services; to enforce contest, sweepstakes, promotions, or game rules; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay.
Choice and Access
We provide our users with the ability to "opt-in" to receiving certain communications from us or having their information disclosed to third parties by indicating their preferences at the time of registration. If such user later wishes to change these preferences or access, change or delete their personal information we provide the following options:
- To "opt-out" of receiving promotional e-mail from us, you can; (a) send an email to firstname.lastname@example.org with your request; or (b) click on the "unsubscribe" link in the email you receive from us.
- To "opt-out" of receiving promotional mailings from us, you can: (a) send an email to email@example.com with your request; or (b) write to us at PowerReviews Inc., 665 Third Street, Suite 117, San Francisco, CA 94107.
- To "opt-out" of disclosure to third parties for their direct marketing purposes, you can: (a) send an email to firstname.lastname@example.org with your request; or (b) write to us at PowerReviews Inc., 665 Third Street, Suite 117, San Francisco, CA 94107.
Please note that opting out of receiving communications from us will not prevent you from receiving administrative communications, such as those concerning the operation of the Site or Review Service or about a review you have submitted.
We do not intend, and the Site is not designed, to collect personal information from children under the age of 13. If you are under 13 years old, you should not register with or otherwise provide personal information to our Site or the Review Service.
We use reasonable security measures in an effort to prevent loss, misuse and alteration of information under our control. We cannot, however, guarantee protection of all information against interception, misappropriation, misuse, or alteration, or that your information may be not be disclosed or accessed by accidental circumstances or by the unauthorized acts of others. Furthermore, we have no control over the security of other sites you might visit, interact with or do business with.
We will modify this Policy if our privacy practices materially change in the future. We will notify you of such changes only by posting the new policy on our Site and indicating at the top of the Policy the date it was last updated. We encourage you to review the Policy each time you visit our Site or Review Service to see if it has been updated since your last visit to make sure you understand how personal information you provide will be used.
Questions / Additional Information
If you have any questions about this Policy, or the practices of or your dealings with the Site or Review Service, please contact us at the following address or email us at email@example.com:
22 Fourth Street, Suite 600
San Francisco, CA, 94103