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The 5 Most Popular Blog Posts of 2016

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Happy New Year! With 2016 in the books, we wanted to take a look back through our most popular blog posts from the past year and compile them in one space. We’ve created one rich post that includes all of the best insights from 2016. Read on for tips that will set your business up for ecommerce success in 2017.

1. Why Retailers Should Start Paying Attention to Generation Z

Centennials (age 13-18, aka Generation Z) have $44 million in annual spending power, and by the year 2020 will make up 40% of the population. It’s important for brands and retailers to know what Centennial shoppers expect, so they can successfully market to this next generation of consumers. If you’re not sure of the difference between Centennials and Millennials, this blog post has you covered with tips for marketing to both.

Want to learn more about how, when, and where Centennials plan to spend their money? Download this study of 1,000+ Centennials.

2. Survey Confirms the Value of Reviews, Provides New Insights

We know that 95% of consumers use reviews, but what makes reviews so important to them? This post highlights the categories where shoppers most want to see reviews, the best way to display them (yes, the negative reviews too), and what prompts buyers to leave reviews of their own.

3. Why Apparel Companies Need Images in Review Content

Take advantage of user submitted images to reduce returns and increase traffic and conversions in 2017. Remember those Centennials we talked about above? Forty percent won’t purchase a product if there aren’t any photos of people using the product. And this is especially true in the apparel industry where, for example, shoppers want to see clothes on people with similar body types.

4. Digital Strategies to Drive Traffic and Sales In-Store: 9 Things to Know

We partnered with Forrester for a webinar on Digital Strategies to Improve the In-Store Experience, and compiled this list of insights and recommendations for increasing traffic and sales in brick-and-mortar stores. Think mobile optimization and readily available, in-store review content.

5. 3 Times to Consider a Product Sampling Program

86% of shoppers say reviews are an essential resource when making a purchase decision, so make sure all of your products are covered with user generated review content. In this blog post we’ve recapped the best times to use a sampling program, such as with new or seasonal product launches, or items with low (or no) review content.

Learn about the PowerReviews products that are proven to increase UGC.

If there is any topic you’d like us to cover in our blog posts this year, leave your thoughts in the comments below!

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