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Four Ways Ratings & Reviews Put the Jingle Back In Your Holiday Sales

Reading Time: 1 minutes

It’s that time of year again. With Black Friday just a few days away, you are likely double-checking your holiday marketing plan.

If you’re like most retailers, there are a handful of products that are key to your holiday sales success. However, do you have everything in place to ensure these products will have the effect you hope they will?

Sufficient inventorycheck
Promo calendar – check
Creativecheck
Customer reviews?

According to Walker Sands, more than 86% of consumers say reviews are an essential resource when making purchase decisions.

Here are a few quick tips that can help you quickly generate reviews for your key products:

  1. Burst Campaign: Target previous buyers of the product to write a review.
  2. Product Sampling: Identify your best customers (and those that typically write high quality reviews) and send a few items to those customers free of charge. You will build loyalty with your best customers and in the process, you will get quality content that will pay back this cost many times over. Note: always ensure that reviews from sample programs are tagged disclosing the fact that a free sample was provided.
  3. Employee Reviews: Encourage your employees who own or use the product to write reviews. Note: always ensure employee disclose their employment along with a review.
  4. Syndicated Content: Ask the manufacturer if they have any reviews of the products they will share with you. Many manufacturers collect product reviews and will happily share the content to help drive sales of their products.

Using these tips, you can ensure that all of your key holiday products have review coverage to make your holiday season a 5 star success!

Chris Lubkert

Chris is responsible for leading the successful merger of PowerReviews. With a background in e-commerce, social media, retail, and private equity, Chris brings a unique set of capabilities to this role. Prior to joining PowerReviews, Chris was with Viewpoints. Previously with Bain Capital, Chris worked with retail and brand portfolio companies post-acquisition. This included Bain’s acquisition of Guitar Center, the largest retailer of musical instruments, with Guitar Center Retail, GuitarCenter.com, and Musician’s Friend.