June 4, 2014 – CHICAGO – Consumer reviews platform Viewpoints has entered into a definitive agreement to acquire PowerReviews from Bazaarvoice. With the acquisition, the companies will unite under the PowerReviews brand as a leader in the consumer engagement and customer reviews market.
The combined company will leverage PowerReviews’ technology, a Software-as-a-Service platform for consumer engagement in use at more than 1,000 leading brands and retailers.
The PowerReviews Consumer Engagement Engine brings together four key capabilities:
- Customer reviews and questions and answers
- Content origination and syndication
- Analytics, insights and ROI measurement
- Services that help companies find new and better ways to blend together technology, data, content, design and marketing to increase consumer engagement
“In a world where consumers have more choices, more information and the ability to research and shop everywhere using mobile devices, consumers trust the opinions of other consumers more than any form of advertising or marketing,” said Matt Moog, CEO of the new PowerReviews. “PowerReviews is the engine that will provide the innovative consumer engagement solutions necessary for brands and retailers to compete in an omnichannel environment.”
The experienced team of e-commerce, digital media and software professionals at PowerReviews will grow to more than 100 dedicated professionals. Moog will continue in his role as CEO. Jim Morris, founding CTO of PowerReviews, will become CTO of the new company, and Matt Parsons, former PowerReviews Vice President of Client Success, will assume the role of Chief Customer Officer. Chris Lubkert, previously with Viewpoints, will join the team as Senior Vice President of Strategy and Operations. The new company will be co-located in Chicago and San Francisco.
“The PowerReviews team has spent the past decade finding new ways to leverage technology and data to engage consumers, and we are thrilled to join forces with them to reinvigorate the customer reviews market,” said Moog. “We intend to continue the company’s growth and will look to hire for key positions in both Chicago and San Francisco.”
For more information about the new PowerReviews and the acquisition, visit www.powerreviews.com/new.
PowerReviews, founded in 2005, is a leading provider of technology to help brands and retailers better engage their consumers. PowerReviews has more than 22 million consumer reviews, growing at a rate of more than 500,000 reviews per month. Its reviews touch more than 240 million unique users every month. The PowerReviews Consumer Engagement Engine is in use by more than 1,000 brands, retailers and other consumer-oriented companies who trust PowerReviews to help them engage consumers everywhere: at home, on the go, or in-store. Guided by the principles of innovation, trust and value, PowerReviews delivers a true multi-tenant SaaS platform for consumer engagement, making it easy for clients to implement, accept new features and customize, empowering clients to engage consumers everywhere.
Viewpoints, founded in 2006, is a consumer review platform where in-market shoppers engage directly with brands and with each other to gain insights that help them discover the best products to meet their specific needs. Viewpoints has collected millions of reviews across more than 50,000 products from 9,000 brands while helping more than 130 million shoppers make more informed decisions. Viewpoints Pulse is a tool that helps brands collect, manage and promote reviews of their products and services.
Walker Sands Communications
To learn more about the new PowerReviews, read the FAQs doc.