Brands and retailers can now use customer product photos and text reviews in tandem to drive online sales and engagement
September 30, 2014 – SEATTLE – PowerReviews, a leading provider of ratings, reviews and question-and-answer technology, is partnering with Olapic, the visual commerce platform for collecting, curating and sharing customer photos and videos on ecommerce sites.This strategic partnership helps brands and retailers to create more authentic and compelling ecommerce experiences by capturing and embedding user-generated content such as ratings, reviews, images and video directly into the purchase path.
“PowerReviews is delighted to partner with Olapic to offer leading brands and retailers curated visual content alongside product reviews,” said Matt Moog, CEO of PowerReviews. “By empowering consumers to contribute images and videos to brand websites, further enriching the reviews they submit, we are extending and deepening the relationship between the brand and consumer.”
User-generated content from Instagram, Facebook, Pinterest and other social media sites is significantly impacting the decision-making journey for consumers both online and in-store. Consumers perceive social content, such as ratings, reviews, images and video, as more authentic and trustworthy than brand-generated, highly produced content. A recent study found 63 percent of consumers trust customer photos more than brand or retailer photos, and another found that 90 percent of customers say buying decisions are influenced by online reviews.
“We are very excited to unite Olapic with PowerReviews, as both companies are changing the way people shop online,” said Pau Sabria, co-founder and CEO of Olapic. “The ecommerce experience has been slow to evolve. The combination of reviews and curated visual social content creates an even deeper connection to the consumer and add another critical layer to the online shopping experience.”
The alliance between Olapic and PowerReviews brings together the most advanced technologies for reviews and visual consumer content sharing to help drive sales and increase conversions. PowerReviews and Olapic significantly increase conversion rates from shoppers who interact with customer reviews and photos. Clients looking to deploy both offerings can now do so seamlessly and at scale.
PowerReviews’ software assists more than 1,000 brands and retailers, including Toys”R”Us, Lord and Taylor, Staples and Sears, to collect and display customer reviews and answers to product questions. The platform moderates reviews for profanity and ensures authenticity, then allowing brands to display this content on product detail pages. Consumers also have the option to share their reviews on Facebook and Twitter, while brands can syndicate the content to major retailers and search engines.
Working with clients such as Anthropologie, Coach, Piperlime, Sears and Steve Madden, Olapic surfaces relevant brand photos from Instagram, Twitter, Facebook, Vine and Tumblr. Clients then approve content for display on product detail pages and within galleries. Olapic also uses its proprietary Photorank™ algorithm tool to help brands identify and display customer photos that have the most potential to drive conversions in an ecommerce environment.
PowerReviews software helps more than 1,000 brands and retailers collect, display and syndicate customer reviews and answer customer questions. Ratings, reviews and Q&A allow companies to reach customers at the moment of purchase and help to drive traffic, increase sales and create actionable insights. The PowerReviews Syndication Network helps clients reach hundreds of millions of in-market shoppers on leading ecommerce sites and search engines. For more information, visit www.powerreviews.com.
Olapic is the visual commerce platform for collecting, curating and showcasing customer photos on ecommerce websites. The SaaS platform collects photos and videos from social media sites including Instagram, Facebook, Vine, Twitter, Pinterest and Tumblr to help retailers and brands engage customers while significantly increasing sales in a more authentic online shopping environment. Olapic is headquartered in New York City with offices in Cordoba, Argentina and London. For more information on Olapic, visit www.olapic.com.
For additional information:
Walker Sands Communications