PowerReviews User-Generated Content solutions boost online sales 17% site-wide
Review Your Purchases increases content collection rates by up to 400%
June 7, 2016 – CHICAGO – PowerReviews, a leading provider of ratings, reviews and question-and-answer technology to more than 1,000 global brands and retailers, today introduced two new product capabilities: Review Your Purchases, which helps brands and retailers generate up to four times more conversion-driving content and a new Analytics and Insights solution that helps businesses mine deeper insights from that content. PowerReviews will showcase these new capabilities and its full range of offerings at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, June 7-10, 2016.
“Because ratings and reviews continue to drive more traffic and conversion than any other type of user-generated content, we’re focused on continually delivering new capabilities to generate more content, deliver new insights, and make the user experience as easy as possible,” said Matt Moog, CEO of PowerReviews. “Using PowerReviews technology and best practices, our best-in-class customers see an average online sales increase of 17 percent sitewide. With Review Your Purchases and the new Analytics and Insights capabilities, we’re confident this sales increase will grow even larger.”
Review Your Purchases
Until now ratings and reviews providers have asked for a review on only one of the items in a multi-item purchase. Review Your Purchases enables consumers to quickly review all purchases within a single page, increasing content collection rates by as much as 400 percent.
Nearly three-quarters of reviews are generated in response to a post-purchase email. And more than 60 percent of purchases in the PowerReviews network contain more than one item. By asking for reviews for several items at once, clients get higher response rates, more content, and higher conversion rates.
Analytics and Insights
While ratings and reviews have become an essential part of the path to purchase, they also provide a wealth of information for brands and retailers not only to optimize conversion but also to improve products, services, and user experience.
PowerReviews Analytics and Insights compiles and presents review data in an easy-to-use format, helping retailers and brands understand how ratings and reviews and questions and answers increase conversion. Reports also show the impact of distributing brand reviews across the PowerReviews Open Network, which reaches 1 billion in-market shoppers every month, giving brands and retailers the power to reach shoppers wherever they are. Brands and retailers can also easily identify products that can most benefit from additional content to drive SEO, conversion, and network-wide sales.
Members of the PowerReviews team will showcase these new capabilities at IRCE, booth #328.
To learn more about PowerReviews, visit www.powerreviews.com.
PowerReviews works with more than 1,000 global brands and retailers to increase conversion and improve products and the customer experience with ratings and reviews and Q&A software. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales up to 17%. The PowerReviews Syndication Network reaches 2,500 retailers and more than 700 million in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.
For additional information:
Walker Sands Communications