PowerReviews for Brands enables brands to generate more reviews, better insights and directly engage with customers.
OCTOBER 5, 2015 – PHILADELPHIA – PowerReviews, the choice of more than 1,000 global brands and retailers to collect and syndicate ratings and reviews, today unveiled new products to unify the consumer feedback experience and amplify its impact. PowerReviews will showcase these new offerings at the Shop.org Digital Summit in Philadelphia, October 5-7, 2015.
PowerReviews believes in the transformative power of feedback. Reviews not only help consumers make more informed purchase decisions, but also arm brands and retailers with the data to improve their products and services.
“Transparency and authenticity are fundamental to success in today’s marketplace. Ratings and reviews have created a marketplace in which consumers demand authentic feedback as part of their shopping journey. And now the role and impact of reviews is expanding even further,” said Matt Moog, CEO of PowerReviews. “Historically, reviews have been viewed simply as content that consumers use to find products and make purchase decisions. But reviews are evolving to become an ongoing discussion between businesses and consumers, going beyond just product feedback. At PowerReviews, we believe that ratings and reviews will become the primary vehicle that consumers and businesses use to listen and learn.”
PowerReviews’ mission is to unify and amplify the voice of the consumer throughout the entire shopping journey and across all channels, helping consumers make better purchase decisions and businesses drive sales and improve products and services.
PowerReviews is expanding its offerings to unify the consumer experience: enabling consumers to provide feedback on products and shopping experiences in a single, mobile-friendly platform. PowerReviews amplifies the impact of reviews through syndication to 2,500 retailers as well as through offerings that empower businesses to mine insights from review data to improve offerings and to optimize and personalize the consumer journey, online and in-store.
Google has approved PowerReviews as a partner for seller ratings on AdWords ads. Seller ratings is live in the United States, United Kingdom, Germany, France, New Zealand, Australia, Japan, and the Netherlands. Seller ratings appear in the form of stars and review counts on AdWords ads on google.com, Google Shopping and their respective country sites. This 5-star rating system represents aggregated rating and review data for the merchant, compiled from multiple sources including third party aggregators, Google Consumer Surveys, and the Google Trusted Stores program. As a Google Shopping partner for seller ratings, PowerReviews can share review content with Google so that it’s surfaced on AdWords ads.
PowerReviews for Brands
PowerReviews also introduced a suite of products designed specifically for brands to leverage reviews to drive sales and improve products.
PowerReviews for Brands features a selection of products which include:
- Product Sampling
Ninety-five percent of consumers consult reviews during their purchasing journey and consumers visiting a brand site are often validating information provided on other retailer sites. With PowerReviews’ new product sampling offering, brands can send samples to targeted groups of consumers, including PowerReviews on-demand community of reviewers, and generate user reviews before a product launch, for seasonal promotion or for products that need more reviews.
- Content Insights
With Content Insights, the PowerReviews moderation team searches through review content to identify key insights. More specifically, PowerReviews will identify: ideas for product improvements; ideas for new product innovations; and customer quotes, which can be used in marketing assets. PowerReviews removes the burden of analyzing review content and provides actionable insights to improve products.
- Open Syndication Network
PowerReviews is committed to an Open Syndication Network and distributing content from its brands to 2,500 retailers across the network, regardless of review platform. In turn, PowerReviews supplies its retailers with content from other review platforms to maximize the reach and impact of user-generated content.
- Brand Engage
The ability to quickly answer consumer questions on ecommerce sites has been proven to increase the probability of a sale. With Brand Engage, brands can also answer consumer questions on their retail partner sites, getting the benefit of engaging directly with consumers and strengthening retail sales and relationships.
Members of the PowerReviews team will showcase the new platform’s new brand capabilities at Shop.org, booth #900. Additionally, Chief Customer Officer Matt Parsons will be moderating the roundtable “How to Leverage Reviews to Improve the Customer Experience,” on Wednesday October 7, from 12:15 to 1:15 p.m. in the EXPO Hall.
To learn more about PowerReviews, visit www.powerreviews.com.
PowerReviews is the choice of more than 1,000 global brands and retailers to collect and display ratings and reviews on 5,000 websites. An essential resource for consumers as they search and shop online and in-store, ratings and reviews drive relevant traffic, increase sales, and create actionable insights to improve products and services. PowerReviews’ mobile-friendly rating and review and Q&A software is fast to implement and simple to customize, making it easy for brands and retailers to generate more authentic content that is seen by more consumers. The PowerReviews Open Network is the largest in the industry, reaching more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.
For additional information:
Walker Sands Communications