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Content Syndication: Debunking the Duplicate Content Myth

  • Product    |   
  • Kaitlyn Carpenter
Reading Time: 2 minutes

In this day and age when consumers are smarter than ever, collecting high quality review content is just the beginning.  Because 66% of consumers who visit brand sites are coming to get or verify information they saw on a retailer’s site, it’s important to share high quality UGC with retailers so consumers can quickly find the information they need to make a purchase…no matter where they shop. Content syndication allows brands to share their high quality content with their top retailers quickly and easily. What’s even better, when brands can syndicate their content, the value of a review increases significantly.

PowerReviews brands have shared  their original content with their retailers around the world. For example, one of our top shoe brands has collected more than 45,000 reviews and has syndicated them more than 715,000 times across the Open Syndication Network.  

PowerReviews retailers have also seen a huge value from syndication. In fact, one of our electronics retailers can attribute 88% of their review content to syndication. Yep, you read that right. 88%.

With content being shared by more than 1,800 brands to more than 2,500 retailers every day, many clients have expressed worry about the possibility of duplicate content penalties for SEO. However, I’m here to debunk this myth so you can syndicate and receive syndicated content without worry.

To begin, let’s define what duplicate content is.
According to a blog posted by Moz, duplicate content can be defined as: “content that appears on the internet in more than one place.” When multiple pages have identical content, search engines can’t figure out what page or content is the most relevant, which can negatively affect SEO value.

So, is syndicated content seen as duplicate content by search engines?
No! PowerReviews has been syndicating content to IR 500 and Fortune 500 companies for years without running into duplicate content penalties and problems.

What steps does PowerReviews take to ensure syndicated content isn’t seen as duplicate?
On every review syndicated to a retailer, there is an attribution indicating where the review was originally collected. The attribution is also linked to the brand site for consumers to visit the original place of review collection if they choose, ensuring our clients won’t be penalized. Additionally, when retailers are properly attributing content back to the brand’s original site, Google knows where the original content lives and associates both the brand and retailers as places for relevant content.

So, there you have it. Syndicated content is not seen as duplicate if you’re working with a partner that takes care to ensure brand content is properly attributed.

Have questions about how syndication works or how you can begin participating in the Open Syndication Network? Leave it in the comments below!

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Kaitlyn Carpenter

Kaitlyn is the Associate Product Marketing Manager at PowerReviews.  She recently graduated from the University of Chicago, where she studied Political Science and Germanic Studies. After years of assigned reading, she is excited to finally choose the books she picks up. Kaitlyn is excited to continue growing with PowerReviews and contributing to its success.