Happy 2016! The beginning of a new year is the perfect time to reflect on the accomplishments of the past year and to start planning for even more success over the next 12 months. In that spirit, we’ve pulled together a roundup of our most popular blog posts from 2015. In case you missed them, check out these 5 posts, each full of tips and insights that can help position brands and retailers for success in the coming year.
1. Driving More Organic Traffic With Schema.Org
Erik Skurka, our VP of Product Management, provided an overview of Schema.org (an agreed upon standard for structuring data on websites), why you should care about it, and what you can do to leverage it to drive more organic traffic. It you’re still not sure what Schema.org is, this post is great place to start.
2. Why We [Still] Believe in the Power of Reviews
2015 was a big year for PowerReviews. We launched a new website, began our first Customer Advisory Council, released exciting new products and capabilities on our platform, and more. Theresa O’Neil, our SVP of Marketing, reflects on why now, more than ever, we firmly believe in the power of reviews.
3. Digital Strategies Drive Traffic Sales Store 9 Things Know
Sucharita Mulpuru, Vice President and Principal Analyst from Forrester joined us as the guest presenter for our April webinar. This blog recaps six insights and three recommendations on how you can drive traffic and sales in physical stores by extending your digital strategies to the in-store experience.
Want to experience the session firsthand? Watch the on-demand webinar.
4. Too Good to Be True: The Power of Negative Reviews
You might cringe when you see a negative product review come in. But we partnered with Northwestern University’s Spiegel Digital and Database Research Center and found that the occasional negative review can actually be good for business. Theresa O’Neil, our SVP of Marketing, takes a deep dive into the power of negative reviews.
Want to find out what else we learned about when reviews have the biggest impact? Download the full study with Northwestern University.
5. Post Purchase Email Best Practices Part 1: Content
In a perfect world, every happy customer would write a review without being prompted. But the reality is, most people need a little nudge — in the way of a reminder email. In fact, PowerReviews data has found that a majority of reviews are generated as a result of a post-purchase email. In this multi-part blog series, Sheila Doolittle, our VP of Client Success, shares tips for writing emails that’ll help you start generating more reviews.
What topics would you like to see in blog posts this year? Please share your thoughts in the comments below!