Brands and Retailers Can Increase Engagement and Conversion 69 percent with User Generated Photos and Videos
CHICAGO – March 21, 2017 – PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 global brands and retailers, announced expanded capabilities to collect user generated visual content, which supports the company’s broader strategy to increase native content collection. Retailers and brands can now showcase images in a gallery on their product pages’ review display and consumers can submit and view videos directly on retailer and brand sites.
“Nearly three quarters (72 percent) of shoppers say they are more likely to buy a product that has reviews featuring photos and videos in addition to written text,” said Matt Moog, chief executive officer, PowerReviews. “By collecting and displaying user-generated images and videos directly on the product page, our expanded visual content capabilities keep shoppers from navigating off the product page to third-party sites like YouTube to contribute or view video reviews. This increased engagement with visual content is increasing sales across the PowerReviews Open Network.”
PowerReviews is the only ratings and reviews provider that allows consumers to submit and view video directly on retailer and brand sites from mobile devices, without having to go to a third-party site like YouTube. When products with reviews include visual content, PowerReviews clients saw a 88% order lift and 69% conversion lift. In addition, clients saw more traffic, with 18% more impressions for product pages with visual content compared to those without.
Of shoppers, 65 percent are more likely to trust products that have user-generated photos or videos in their reviews.
“Visual content is becoming increasingly important for today’s consumers and in turn influences their purchasing behavior. Being able to feature photos and videos directly in our review displays helps meet shoppers expectations, increase transparency and establish a community where our customers can trade information,” said Chad Kulig, digital strategy manager, Speedway Motors.
Visual content capabilities include Native Video and the Image Gallery. All videos and images benefit from PowerReviews’ advanced anti-fraud technology and human moderation to ensure authenticity and appropriateness.
- Native Video – allows consumers to submit and view video directly on retailer and brand sites, rather than redirecting them to YouTube or other third-party sites, decreasing product page abandonment. In the PowerReviews network, video volume has increased 140% from 2015 to 2016.
- Image Gallery – allows retailers and brands to present consumer images on their product pages, leading to higher purchase likelihood and engagement. The new Image Gallery allows brands and retailers to display a continually fresh array of images on their product pages. In the PowerReviews Open Network, image volume has increased 49% from 2015 to 2016.
- Mobile Experience – PowerReviews clients have seen:
- 45% of visual content submitted on mobile
- 87% increase in reviews submitted on mobile in 2016 vs 2015
PowerReviews recently released a whitepaper on the value of visual content, titled, “Snapshot for e-commerce: The role of visual content in earning consumer trust and influencing purchase behavior.” To read more on how visual content is becoming a key part of the path to purchase, please visit, powerreviews.com/visual.
PowerReviews works with more than 1,000 global brands and retailers to deliver cloud-based software that collects and displays ratings and reviews and questions and answers on websites. PowerReviews unifies and amplifies the voice of the consumer throughout their journey, across all channels to help consumers make better purchase decisions and to help businesses drive conversion and improve products and services. Ratings and reviews solutions from PowerReviews are essential for consumers as they search and shop online and in-store, driving traffic on more than 5,000 websites, creating actionable insights to improve products and services, increasing conversion, and growing online site-wide sales. The PowerReviews Open Network reaches more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.