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Exmark Manufacturing

Exmark Manufacturing collects and displays valuable content to their passionate customer base

Exmark Manufacturing is the leading manufacturer of commercial mowers for the landscape professional. They have been a PowerReviews client since 2014, using Ratings & Reviews to help their shoppers make smart purchase decisions.

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Partnering with PowerReviews

Exmark initially chose to work with PowerReviews because they were looking for a way to generate more user-generated content and become more relevant in search. After their evaluation, they decided that PowerReviews would be a perfect fit that aligned with their business goals.

Exmark has worked closely with the PowerReviews client success team to optimize their review collection strategies and provide their shoppers with the information they need to make a purchase.

“It’s been great. [Our client success director] is awesome. She’s always there to help when we need her,” said Julie Hensel, Marketing Communication Specialist at Exmark Manufacturing.

Continuous Optimization and Improvements

The partnership has challenged both Exmark Manufacturing and the company’s PowerReviews client success director to continually improve and think about new ways to collect and display content.

“There’s been a learning curve for all of us. It’s been one of those things that she continually pushes me to think about new opportunities and really challenges me on a daily basis,” said Hensel.

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“It’s been great. [Our client success director] is awesome. She’s always there to help when we need her.”

- Julie Hensel, Marketing Communication Specialist

“There’s been a learning curve for all of us. It’s been one of those things that [our client success director] continually pushes me to think about new opportunities and really challenges me on a daily basis.”

- Julie Hensel, Marketing Communication Specialist