Consumers are more content-obsessed than ever and they’re seeking out websites that offer the content they’re looking for. In fact, 95% of consumers consult reviews during their purchasing journey and according to Forrester, 66% of those consumers visiting a brand site are validating information provided on other retailer sites or Amazon.
PowerReviews delivers an integrated set of offerings for brand manufacturers looking to use the power of reviews to drive traffic and sales and improve products.
Savvy brands are driving consideration and conversions by increasing ratings and reviews for their products on their own sites and syndicating that content to retailer sites. The PowerReviews Open Syndication Network empowers brands to share valuable content that drives traffic to retailer sites, strengthening their relationship with retailers and improving sales at those retailers.
A recent study by Northwestern University found that product reviews are critical when launching new products. PowerReviews Product Sampling and Review Acceleration programs ensure that conversion-driving reviews are online before products are in-store.
Social Answers empowers brands to answer purchase-blocking questions from consumers quickly, increasing conversions on their ecommerce sites.