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Beyond the Supermarket Shelves

How consumers navigate the grocery shopping experience online and in-store

Today, consumers have a growing number of online grocery shopping options. And with Amazon acquiring Whole Foods for $13.7 billion, the trend of shopping online for groceries will only accelerate. But at the same time, a majority of consumers continue to do at least a portion of their grocery shopping in a brick and mortar grocery store.

In the midst of the growing number of shopping options, how are today’s consumers navigating the grocery shopping experience both online and in-store? To help answer these questions, PowerReviews conducted a survey to explore the grocery shopping habits of American consumers.

Download this study to understand:

  • Where consumers are shopping for groceries today
  • What types of information they’re using to make purchase decisions
  • Where they want to find key product information
  • How retailers can better attract, convert and retain grocery shoppers across channels

View Report