Amazon is a market leader in almost every capacity. Amazon accounted for almost half of all 2016 online holiday sales and is continuing to gain market share. It is the global shopping destination of choice and retailers are under no illusion about the competition they face.
Retailers are asking themselves if they can replicate Amazon’s success. PowerReviews conducted a survey of more than 1,000 US shoppers to understand the factors that contribute to Amazon’s dominance.