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Putting UGC to Work for Brands and Retailers

Visual Commerce: From Authenticity to Revenue 

User-generated content or UGC is the most compelling trend in marketing — a key for conveying the authenticity that Millennials crave and a competitive advantage for marketers to increase sales, cultivate brand advocates, and build brand equity.

Learn the top “Do’s and Don’ts” from brands and retailers who’ve created the most authentic and compelling e-commerce experiences — and seen significant increases in revenue, engagement, and trust from their UGC initiatives.

Attend this webinar to learn:

  • How brands like Ulta, Skechers, Maurices, and Brooks Running are using visual UGC to drive results
  • How to lead a UGC initiative in your organization
  • How to work with brand ambassadors to promote your UGC initiative across customer touch points and acquire more content
  • How giving credit to your customers for their reviews and photos drives community growth and engagement


View 30-Minute On-Demand Webinar

Featured Presenter

Jon Drennan | VP of Account Management  | Olapic

hed_drennen_jonJon oversees the success of the Olapic’s 240+ clients through a growing team of account managers and strategists. Olapic leads the visual marketing space and empowers brands across apparel, luxury, beauty, consumer electronics, CPG and travel to leverage user ­generated photos to drive sales and increase customer engagement. Prior to joining Olapic in early 2014, Jon worked at as a Senior Client Success Manager in the Marketing Cloud, and prior to that he spent over seven years helping non­profits define and execute technology solutions.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.