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Social Media Week 2016

Nov. 14, 2016

The Evolution Of User Generated Content: The Newest Driver Of Consumer Behavior And Decision Making

Exclusive Event for Social Media Week Attendees


Time: 6:30 PM – 8:30 PM
Location: TechNexus | 20 N. Wacker, Suite 1200, Chicago, IL

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Event Panelists

  • Theresa O’Neil | PowerReviews | Senior Vice President, Marketing
  • Andrew Caravella | Sprout Social | Vice President, Marketing
  • Fred Hoch | Illinois Technology Association (ITA) | CEO
  • Emily Pamukov | ReviewTrackers | Vice President, Marketing

The human connection was brought into the digital mainstream in the early 2000’s with the concept of social media and since then has exploded on a number of mediums. A cultural shift in how people consume and engage with online content has changed.

No longer are they lured in with branded content created to drive conversions, instead, they are using their own voices to relay experiences and more importantly to make decisions. It is now to a tipping point where user generated content on social media and online reviews has taken the crown from branded content, thus proving that transparent, consumer opinion on brands, products or services reigns as king and is the driving factor for consumer decisions.

With this shift, core marketing strategies need to look outside of their own content plan and utilize the user generated feedback to help their brands succeed.