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Webinar: Top 5 Ways to Generate Fast Feedback this Holiday Season

It’s no secret that the holiday season is a busy time for retailers. This year will be no exception, as brands and retailers are again tasked with standing out among the nearly endless shopping options today’s consumers have.

Gift givers are increasingly turning to user-generated content such as ratings and reviews to inform their holiday purchases. That’s why it’s key to generate fast feedback on purchases to drive sales online and in-store during the busiest time of the year — and set yourself up for success in the new year, too.

Join Erik Skurka, VP of Product at PowerReviews, for a 30-minute webinar that will explore best practices to help brands and retailers generate more user-generated content to drive traffic and sales during the holiday season and beyond. Erik will discuss how to:

    • Quickly provide UGC on products that have a short shelf life
    • Increase content collection rates up to 400% by streamlining the review collection process for multi-item transactions 
    • Collect more content on purchases immediately after checkout 
    • Generate authentic consumer feedback on new products or specific products that need more reviews 
    • Amplify your review coverage through content syndication 
    • Create memorable experiences across all channels, especially mobile 

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Featured Presenters

Erik_Skurka_2Erik Skurka, VP Product

As Vice President of Product Management, Erik leads the Product, Design, Analytics and Data Science teams at PowerReviews. The teams work closely with our customers and internal cross-functional teams to define, create, and build tools and experiences that are used to drive value for thousands of PowerReviews brands and retailers in over 30 languages. Prior to PowerReviews, Erik was part of multiple product teams building, iterating, and innovating the online and mobile experiences for Cars.com, a leading automotive research website that was sold to Gannett Media in 2014 for $2.4B. He started his career at PricewaterhouseCoopers, helping private companies navigate complicated regulatory and capital markets environments after the 2008 recession. Erik is a graduate of the University of Colorado, holding a B.S. in Business and an M.S. in Taxation.

Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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