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Webinar: Top 3 Ways to Generate and Leverage Ratings & Reviews

Today’s consumers want all the information they can get while they’re researching products, and they’re increasingly turning to user generated content to help them make informed purchase decisions. The pressure is on for marketers of consumer products to collect relevant UGC and create a seamless shopping experience across all channels – digital, mobile and in-store.

Join PowerReviews and Registria in this 30-minute webinar to learn the top 3 actions you can take to generate and leverage UGC.

Session highlights:

  • Get best practices in growing customer databases with “Super- Buyers” and engaging with them real-time
  • Explore how leading retailers and brands are successfully leveraging ratings and reviews to increase conversion
  • Understand the impact of ratings and reviews on conversion, traffic from organic search, return rates and offline sales
  • Learn how a global brand leverages a registration engagement program and ratings and reviews

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Featured Presenters

david munroDave Munro, Director Marketing Services

Dave has been in the email and digital marketing space for 17 years, and has worked with several email service providers including Merkle, Yesmail, Quris and Oracle.  As the lead on Registria’s Marketing Services practice, Dave helps Registria clients make the most of the customer data they collect from product registrations, forms and promotions by managing and executing email and mobile marketing campaigns.


matt_parsonsMatt Parsons, Chief Customer Officer

With more than 15 years of client service experience, managing client success, software implementation, technical support, sales operations, customer renewal and content moderation functions in the financial, telecommunications and e-commerce industries, Matt’s first foray in e-commerce was at


Webinar Series

PowerReviews presents a regular series of informative webinars highlighting exclusive research and featuring leaders in ecommerce, omnichannel, and brand marketing. View past on-demand webinars to learn best practices and keep up with the latest trends in customer engagement.

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