Next Generation Review Engine

We’ve built our review engine to capture data in a very structured way, using “tags,” or succinct keywords about "Pros", "Cons", "Best Uses", and "Reviewer Lifestyle". Our innovative implementation has drawn praise across the industry, and we have several patents pending around our review capture, review display, and affinity recommendation technologies.

Capturing Structured Customer Feedback

Our patent-pending review capture capabilities allow customers submitting a review to quickly agree with previous customers’ comments about key product attributes or add their own. And in a Keynote research study, consumers preferred our tag-based reviews 2-to-1 over Amazon-style free-form text reviews for making informed purchase decisions.

We have thousands of product-specific tag groups already built out, with tens of thousands of individual tags already pre-populated in them. A dedicated team of content analysts continuously focuses on managing tag quality and evolving our tags and templates across both existing and new categories. PowerTags helps shoppers find, compare, and decide what to buy – with confidence.

1. Find -- Social Navigation™. Social Navigation uses authentic input from real users to help shoppers narrow down their product selections early in the shopping process. Shoppers can narrow by Pros, Cons, and Best Uses that past customers have submitted in their product reviews (e.g. narrow a large number of coffee makers down to a few which are said to be “easy to use” and “quick brewing” by clicking two tags in the navigation options).
   
2. Compare -- Review Snapshot™. Shoppers can quickly assess the consensus of customer feedback on a product by using “at-a-glance” Review Snapshots™ which list the most often cited pros, cons and best uses from all the customer reviews for a particular product. No longer do shoppers need to read through dozens of reviews to find out why a product got the rating it did. The Keynote Systems study found that “consumers prefer PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions” largely because of the increased speed and confidence offered by Review Snapshots™.
   
3. Decide -- Affinity Reviews™. Affinity Reviews help shoppers make a final product decision and validate that decision with reviews that are from the same affinity group as them. Instead of making decisions based the overall rating from all reviewers, affinity reviews enable shoppers to get the rating and detailed evaluation from people just like them, which is often quite different from the overall reviewer group. In the photographer example, a high rating from the overall group on a point-and-shoot camera may lead a photo enthusiast to actually make the wrong decision. Affinity Reviews would prevent this and ensure a good match with that shopper’s lifestyle and usage needs.

Aggregating Insight for Robust Results

Our review capture capabilities provide a wealth of rich, structured data in the form of aggregated reports. Your marketing, product management and eCommerce teams can leverage this valuable data into actionable ways to drive traffic and keep customers on your site--powering greater customer engagement and driving more sales.