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Ad and Cookie Policy

Effective September 29, 2016

This Ad and Cookie Policy (this “Policy”) describes the cookies and other similar tracking technologies that are used on the PowerReviews and PowerReviews Express websites at http://www.PowerReviews.com and http://www.PowerReviewsExpress.com (collectively, the “Site”) and the PowerReviews and PowerReviews Express product reviews and ratings service (“Review Service”), operated by PowerReviews, Inc. (“PowerReviews,” “we,” or “us). We encourage you to read this Policy carefully to learn how PowerReviews, our partners and other third parties use these technologies, your privacy settings and the other options you have.

We use common tracking technologies.

We collect personal information about users over time and across different websites when you use this Site or Review Service. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Our clients may use our tracking tools on their pages.

We use tracking technologies for a variety of reasons.

We use tracking tools, including cookies and beacons, on our Site and Review Service and the websites of our clients. Cookies are small files that download when you access certain websites. To learn more, visit here or here. These pages also explain how you can manage and delete cookies. We use tracking tools on our sites:

  • To recognize new or past customers.
  • To store your password if you are registered on our site.
  • To improve our Site and Review Service.
  • To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
  • To observe your behaviors and browsing activities over time across multiple websites or other platforms.
  • To better understand the interests of our customers and our Site and Review Service visitors.

Our customers use our tracking tools on their sites.

Our clients who use our services use our cookies and beacons for a variety of reasons. These include:

  • To collect information about consumer purchases,
  • To solicit product reviews via email
  • To administer product reviews.
  • To improve the ecommerce and product review experiences on their websites.
  • To improve their websites.
  • To send consumers emails about their recent purchases.

You can control our tracking tools on our customers’ websites. To learn more, read the “controlling tracking tools” section below.

We use specific tracking technologies.

We use various tracking technologies on our Site and Review Service. We use all of these tracking technologies to improve our Site and Review Service and the experience of our visitors. More information about specific third party tools is listed below:

  • Marketo: We use this vendor to send emails on our behalf targeting consumers with information about our products and services of which they may find of interest. For more information on Marketo cookies, see the official Marketo cookies policy page.
  • Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. For more information on Google Analytics cookies, see the official Google Analytics page.
  • DoubleClick (by Google): We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising. For more information on DoubleClick cookies, see the official DoubleClick privacy policy page.

If not specifically mentioned above, you can control these tools as described in the “how you can control” section below.

We engage in interest-based advertising.

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our Site or Review Service, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.

How do we gather relevant information about you for interest-based advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.

We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.

You can control tracking tools.

Your browser may give you the ability to control cookies, including beacons. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here and here. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings. To learn how to disable beacons used during the checkout process on our clients’ websites, you must disable JavaScript in your browser. To learn how to disable JavaScript, you can go here. However, if you disable beacons, you may not be able to complete the checkout process.

Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.Options you select are browser and device specific.

You can opt-out of online behavioral advertising.

The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here. Choices you make are both browser and device-specific.

What are Cookies?

A cookie is a small text file that some websites place on your computer. Cookies are generally used to:

  • Collect information about the pages you view and your activities on the site.
  • Enable sites to recognize you, for example by:
    • Remembering your user ID
    • Allowing you to share content with your social network.
    • Remembering content you submitted or comments you made.
    • Keeping track of your preferences, if you visit the site again.
  • The cookie stores this information which is then transmitted back to the website’s computer (or server), which generally is the only computer that can read it. You can set your Web browser to warn you about attempts to place cookies on your computer, or to limit the type of cookies you allow.

Types of Cookies

There are two general types of cookies: session cookies and persistent cookies.

  • Session Cookies
    • In general, session cookies:
      • Help with navigation and usability on websites
      • Only record information during one visit to a website and then are erased.
      • Are enabled by default in order to provide the best user experience possible.
      • Are known as Tier 1 technologies under applicable government guidance.
  • Persistent Cookies
    • In general, persistent cookies:
      • Stay on your computer and record information every time you visit some websites.
      • Are stored on the hard drive of your computer until you manually delete them from a browser folder, or until they expire, which can be months or years after they were placed on your computer.

Cookies set by PowerReviews on the PowerReviews Network.

PowerReviews does not set any session cookies on the PowerReviews Network, only persistent cookies.

Information on persistent cookies set by PowerReviews and third parties on the PowerReviews Network
Purpose of Cookie Alternative (if you disable, block or opt-out)
To enable anonymous analytics & measurement reporting to improve the user experience and product. (“PowerReviews Network Cookie”) If cookies are disabled or blocked then users will not be tracked via an anonymous unique identifier.
To enable user-generated content submission If cookies are disabled, you might not be able to submit reviews, questions, answers, and other forms of UGC.
To operate PowerReviews services. If cookies are disabled then the service cannot track reviews user have submitted or voted on, which may impact the ability to perform these actions.

 

Cookies on the PowerReviews Marketing & Dashboard Websites. Some of the cookies we commonly use are listed in the following table. This list is not exhaustive, but it is intended to illustrate some of the reasons we set cookies.

Information on cookies set by third parties on the PowerReviews Website
Type of Cookie/Purpose Alternative (if you disable, block or opt-out)
Advertising cookies. These cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests. The following PowerReviews partners set third party cookies to serve online advertising: Doubleclick and Rocketfuel (“Ad Partners”).

If cookies are disabled or blocked then users may still see ads on sites that choose to serve ads, however, such ads will not be tailored to the user based on the user’s browsing history. You can opt out of our Ad Partners’ cookies by visiting their website. Additionally, you can learn more about ad-serving companies and opt out from their use of cookies at the following websites: http://www.networkadvertising.org/understanding-online-advertising; or http://www.aboutads.info/choices/

Analytics cookies. These cookies are used to anonymously track navigation and site behavior in order to optimize and track the effectiveness of the website and user experiences. If cookies are disabled or blocked, then users will not be tracked via an anonymous unique identifier.

 

Deleting, Disabling and Opting-out of Cookies

To delete session cookies, simply close your web browser or turn off the computer’s power. The session cookies will be deleted automatically.

  • Simply closing your web browser or turning off your computer will not delete persistent cookies. In order to delete persistent cookies, you will need to manually delete them through your browser’s settings options.
  • You can disable both session and persistent cookies by adjusting the settings on your web browser. For instructions on disabling cookies, click here
  • If you wish to opt out of data collection by the PowerReviews Network Cookie, please see the “Opting Out” section below.

Opting out of Marketing Communications.

If you receive marketing communications from one of our Clients and would no longer like to be contacted by them, please contact that Client directly.

If you receive marketing communications from PowerReviews and would no longer like to be contacted by us, please send a request to be opted out of marketing communications to privacy@powerreviews.com or by using the opt-out functionality in the marketing email.