Effective September 29, 2016
We use common tracking technologies.
We collect personal information about users over time and across different websites when you use this Site or Review Service. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. Our vendors may also use these tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Our clients may use our tracking tools on their pages.
We use tracking technologies for a variety of reasons.
We use tracking tools, including cookies and beacons, on our Site and Review Service and the websites of our clients. Cookies are small files that download when you access certain websites. To learn more, visit here or here. These pages also explain how you can manage and delete cookies. We use tracking tools on our sites:
Our customers use our tracking tools on their sites.
Our clients who use our services use our cookies and beacons for a variety of reasons. These include:
You can control our tracking tools on our customers’ websites. To learn more, read the “controlling tracking tools” section below.
We use specific tracking technologies.
We use various tracking technologies on our Site and Review Service. We use all of these tracking technologies to improve our Site and Review Service and the experience of our visitors. More information about specific third party tools is listed below:
If not specifically mentioned above, you can control these tools as described in the “how you can control” section below.
We engage in interest-based advertising.
We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.
Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our Site or Review Service, encouraging you to return. They also include ads we think are relevant based on your shopping habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products.
How do we gather relevant information about you for interest-based advertising?
To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.
We work with third parties who help gather this information. These third parties might link your name or email address to other information they collect. That might include past purchases made offline or online. Or, it might include online usage information.
You can control tracking tools.
Our Do Not Track Policy: Some websites have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop.Options you select are browser and device specific.
You can opt-out of online behavioral advertising.
The Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, click here. Choices you make are both browser and device-specific.
What are Cookies?
A cookie is a small text file that some websites place on your computer. Cookies are generally used to:
Types of Cookies
There are two general types of cookies: session cookies and persistent cookies.
Cookies set by PowerReviews on the PowerReviews Network.
PowerReviews does not set any session cookies on the PowerReviews Network, only persistent cookies.
|Information on persistent cookies set by PowerReviews and third parties on the PowerReviews Network|
|Purpose of Cookie||Alternative (if you disable, block or opt-out)|
|To enable anonymous analytics & measurement reporting to improve the user experience and product. (“PowerReviews Network Cookie”)||If cookies are disabled or blocked then users will not be tracked via an anonymous unique identifier.|
|To enable user-generated content submission||If cookies are disabled, you might not be able to submit reviews, questions, answers, and other forms of UGC.|
|To operate PowerReviews services.||If cookies are disabled then the service cannot track reviews user have submitted or voted on, which may impact the ability to perform these actions.|
Cookies on the PowerReviews Marketing & Dashboard Websites. Some of the cookies we commonly use are listed in the following table. This list is not exhaustive, but it is intended to illustrate some of the reasons we set cookies.
|Information on cookies set by third parties on the PowerReviews Website|
|Type of Cookie/Purpose||Alternative (if you disable, block or opt-out)|
|Advertising cookies. These cookies may be set through our website by our advertising partners. Data may be collected by these companies that enable them to serve up advertisements on other sites that are relevant to your interests.||The following PowerReviews partners set third party cookies to serve online advertising: Doubleclick and Rocketfuel (“Ad Partners”).
|Analytics cookies. These cookies are used to anonymously track navigation and site behavior in order to optimize and track the effectiveness of the website and user experiences.||If cookies are disabled or blocked, then users will not be tracked via an anonymous unique identifier.|
Deleting, Disabling and Opting-out of Cookies
To delete session cookies, simply close your web browser or turn off the computer’s power. The session cookies will be deleted automatically.
Opting out of Marketing Communications.
If you receive marketing communications from one of our Clients and would no longer like to be contacted by them, please contact that Client directly.
If you receive marketing communications from PowerReviews and would no longer like to be contacted by us, please send a request to be opted out of marketing communications to email@example.com or by using the opt-out functionality in the marketing email.