Social Marketing

  • Recommendations from family and friends trump all other consumer touchpoints when it comes to influencing purchases, according to ZenithOptimedia.

  • People are making 500 billion influence impressions on one another about products and services every year.

  • 32% of shared influence posts occurred on ratings/reviews, 29% on discussion forums, 24% in blog comments, and 16% on blog posts.

  • In regards to Word Of Mouth sharing, 46% of people feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online.

  • Word of mouth is the "primary factor" behind between 20% and 50% of purchases.

  • 50% of all consumer conversations about brands refer to a company’s marketing activities.

  • Traditional advertising (radio/TV/outdoor/print) drives 22% of word of mouth conversations where brand names are mentioned.

  • 65% of all word of mouth conversations are mostly positive.

  • Consumers say that word of mouth is still the number one influence in their electronics (43.7%) and apparel (33.6%) purchases.

  • Word of mouth accounts for 41% of online searches for a particular company, product, service or slogan.

  • 70% of bloggers are organically talking about brands on their blog.

  • 38% of bloggers post brand or product reviews.

  • 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities.

  • 81 percent of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74 percent of those who received such advice found it to be influential in their decision.

  • The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers.

  • Word of mouth clients are about 16% more profitable than those generated by conventional advertising.

  • While 77% of American consumers say they are more likely to buy a product or service recommended by someone they know...81% go online to verify those recommendations before actually making a purchase.

  • 43% of us will seek advice from a friend, family member or colleague before making a purchase.

  • Although only 7% of all brand-word of mouth conversations occur online, 38% of people have brand-word of mouth conversations both online or offline influenced by the Internet.

  • Yahoo concluded in a 2010 study that two-thirds of word of mouth sharing is positive, and only 8% is negative.

  • 83% of online shoppers sy they want to sare information about their purchases.

  • 51% of consumers use the Internet to research items even before making a purchase in shops.

  • 7 in 10 consumers who read reviews share them with friends, family & colleagues thus amplifying their impact.

  • Eighty-three percent of online shoppers said they are interested in sharing information about their purchases with people they know, while 74 percent are influenced by the opinions of others in their decision to buy the product in the first place.

  • 20% of Twitter updates are either requests for product info, or responses to these requests.

  • According to a 2010 IZEA survey, 71.3% of social media publishers had be offered some kind of incentive for a blog bpost or tweet promoting a brand.

  • 85% of teen brand WOM that takes place offline, fully 75% occurs face-to-face/in person - nearly the same in-person incidence among the general population (77%).

  • 13% of teens' brand discussions take place online (including email, texting/IM and social networking), versus 7% of the general public's.

  • The largest numbers of brand word of mouth incidences occur in the home: 54% among the general public, and 38% among teens.

  • 75% of people don’t believe that companies tell the truth in advertisements.

  • 77% of word of mouth is face to face, 17% is by phone and 6% is online.

Customer Reviews

  • A highly-rated product will increase the  likelihood of purchase for 55% of consumers.

  • 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.)

  • 70% consult reviews or ratings before purchasing.

  • 97% of UK consumers are willing to trust online reviews, and over two thirds rated product ratings and reviews as the most helpful feature when researching products to buy online or on the high street.

  • 75% of the reviews posted on review websites are positive.

  • 57% of shoppers trust customer reviews as a research source along with other corroborating information, but 35% question whether they are biased.

  • 41% of respondents said they read between four and seven reviews in 2010 before they felt comfortable with a purchase.

  • 30% conduct just a few hours of research prior to making a purchase decision, while 60% conduct research for a week or more.

  • Studies show reviews will influence 83% of all holiday shoppers this year.

  • 63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.

  • 71% of online shoppers read reviews, making it the most widely read consumer-generated content.

  • 77% of online shoppers use reviews and ratings when purchasing.

  • 90% of unhappy clients will not do business with the same company again.

  • 95% of unhappy customers will return if an issue is resolved quickly and efficiently.

  • Reviews drive 21% higher purchase satisfaction and 18% higher loyalty.

  • 92% deemed customer reviews as "extremely" or "very" helpful.

  • Among first-time buyers on review-equipped sites, 42% said they were the primary factor.

  • 86.9% of respondents said they would trust a friend's recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic.

  • 68% of consumers trust "people like me" first for product advice.

  • Research, found only 26% of the 137 top retailers surveyed offered customer ratings and reviews, but 96% of them ranked customer ratings and reviews as an effective or very effective tactic at driving conversion.

  • 92.5% of adults said they regularly or occasionally research products online before buying them in a store.

  • 62% named Web sites with user reviews as their top choice, even beating out a knowledgeable friend (59%).

  • 70% of online consumers said they use the Internet to research everyday grocery products.

  • According to a survey of 2,445 US online consumers, 82% considered user-generated reviews “extremely valuable or valuable.”

  • 71 percent agreeing that consumer reviews make them more comfortable that they are buying the right product.

  • 41% of Europeans claim to have changed their mind about what brand to buy as a result of researching choices online.

  • As of October 2008, almost half of US online adults read ratings and reviews at least once a month, and 19% post them.

  • 31% of reviewers contribute to social shopping sites to feel like part of a community.

  • Traffic to the top 10 review sites grew on average 158% last year.

  • Ratings and Reviews is the second most important site feature behind search.

  • Customer Reviews create 74% increase in product conversion.

  • Customer Reviews have a 10% increase in product page views within just 2 days of launching reviews.

  • Customer Reviews have a 15% increase in product page views within 30 days.

  • Customer Reviews have a 14% increase in conversion 30 days after launching reviews.

  • When asked how much they would be willing to pay for a service based on the quality of the service, consumers were willing to pay up to 99% more for an Excellent (5 star) rating than for a Good (4 star rating), depending on the product category.

  • 70% of Americans now say they look at product reviews before making a purchase.

Search

  • Nearly two-thirds of consumers (61%) use search engines to help them in their product research decisions leading up to purchase.

  • 25% of search results for the world’s top 20 largest brands are links to user-generated content.

  • 57% of shoppers begin their online research with a search engine.

  • Americans conducted 13.8bn searches in September 2009, with Google accounting for 64.9%

  • 55.1% of mobile users used a search engine on their iPhone, compared with 31.9% of all smartphone users, and 12.3% for all mobiles.

  • Yahoo was next on 18.8%, followed by Microsoft on 9.4% and Ask on 3.9%

  • Google's share of UK search spend was 86.5% in Q3 2009, Yahoo was next on 9.1%, while Bing took 4.3%.

  • A study which tracked 20.8 million visits to 26 online retail sites over a 12 month period, found that the overall conversion rate from paid search was 2.03% compared to 1.26% from organic search.

  • Searches of one word length make up 24.32% of all queries.

  • Longer search queries, averaging searches of five to more than eight words in length, increased 2% between August and September 2009. Searches of eight or more words increased 6%.

  • Search proved to be 53% more cost efficient than TV in creating 'Top of Mind Awareness'.

  • Based on a study of the impact of search on a Heineken campaign, a search impression alone creates 23% more brand preference for Heineken than the whole campaign without search.

  • A search click creates 69% more brand preference.

  • Paid search visitors purchased, on average, more than their organic counterparts.

  • Our Site Search report found that, on average just 50% of site searches were successful, and 40% of responding companies were not even aware of the success rates.

  • 57% of firms are planning to increase their investment in this area as they appreciate the value and benefits of effective site search.

  • 26% of Search Results Link to Consumer Generated Content.

  • Implementing the In-Line SEO solution created a 33.2% increase in search-based sales.

  • After using In-Line SEO solution, there was a 48.8% increase in natural search traffic.

  • 59.3% increase in added search-driving keywords after using In-Line SEO solution.

  • 75% of internet users have the intent to purchase when using search engines.

  • 77% of search users choose organic over paid listing when searching and 67% choose organic search when purchasing.

  • 39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field.

  • 92% of internet user’s worldwide use search engines to find the sites they want.

  • SEO originated traffic achieves 200% more conversions when compared to banner, affiliate and social shopping referals.

  • 35% of online shoppers visited a particular etailer thanks to their visability on search engines.

Facebook

  • The average “liker” has 2.4x the amount of friends than that of a typical Facebook user and clicks on 5.3x more links to external sites than the typical Facebook user

  • Facebook has 500M+ users, 50% log on every day, and it's the web’s most visited site.  Facebook users spend more on consumer products than non users, more likely to recommend products, and are more likely to continue using them.

  • 62% of shared influence impressions took place on Facebook.

  • 70% of users are more likely to click on an ad previously visited by friends.

  • Users spend more than 3 billion hours per month on Facebook.

  • More than 1.5 million local businesses have active Pages on Facebook

  • The average user spends more than 55 minutes per day on Facebook.

  • The average visitor spends 66% more time on these sites than a year ago, almost 6 hours in April 2010 versus 3 hours, 31 minutes last year.

  • Facebook tops Google for weekly traffic in the U.S.

  • 60 millions status updates happen on Facebook daily.

  • There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.

  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

  • 51% of consumers are more likely to buy from a brand they follow on Facebook.

  • People who follow brands on Facebook are 60% more likely to recommend them to friends.

  • 10m people each day become a “fan” of a brand on Facebook.

  • More than 1 billion “likes” are generated each day on Facebook.

  • 35m Facebook users update their status each day.

  • More than 250 Facebook applications have over a million combined users each month.

  • Facebook currently continues to cite the 50% benchmark, based upon the upcoming half-billion announcement, this means around 250 million people use the site on a daily basis.

  • Facebook now cites that more than 25 billion pieces of content are shared each month. That’s over 5.5 billion each week.

  • The average Facebook user is connected to 60 pages, groups and events.

  • Every month, more than 70% of Facebook users engage with Platform applications.

  • More than 550,000 active applications are currently on Facebook Platform.

  • More than one million websites have integrated with the platform and over 150 million people engage with Facebook on external websites each month.

  • More women (75%) than men (63%) have Facebook pages.

  • Facebook is the #1 website worldwide with more page views than Google.

  • If Facebook were a nation, it would be the worlds 3rd largest country by population.

  • It took Facebook 2 years to reach it's first 50 Million users, while it took the internet 5 years.

  • The average US person spends 66 hours/month online. 7 are spend on facebook.

  • Facebook delivers more than 2x the upstream traffic to news and media sites than google.

  • Facebook served 1 billion 'likes' in the first 24 hours after it's launch.

  • Visitors are 200% more likely to log in to your website using Facebook Connect than any on site log in.

  • 33% of facebook users are fans of brands; #1 reason to be a fan was special offers and promotions.

  • 56% of web buyers cite the facebook wall and fan pages as having significant influence over buying decisions.

  • There are more than 70 translations available on Facebook.

  • Back in 2009, the average user had 120 friends within Facebook. This is now around 130.

  • Mobile is even bigger than before for Facebook, with more than 65m users accessing the site through mobile-based devices. In six months, this is over 100% increase. (Previously 30m).

  • About 70% of Facebook users are outside the USA.

  • More than 80,000 websites have implemented Facebook Connect since December 2008 and more than 60m Facebook users engage with it across these external sites each month.

  • The value of transactions completed within Facebook is predicted to supersede those on Amazon over the next five years ($34 billion).

  • Eventbrite found that integrating with Facebook on its website, generated additional sales – each Facebook share generated $2.53 in additional sales

  • F-Commerce increases conversion; 51% increase in likelihood a customer will purchase, after clicking the ‘like’ button.

  • F-Commerce drives customer loyalty; 28% increase in likelihood that customers who ‘like’ a brand will repurchase.

  • Ticketmaster: Every time a user posts on their news feed that they’ve bought a ticket from Ticketmaster, friends spend an additional $5.30 on Ticketmaster.

  • Facebook users spend 1.5x more online that other Internet users.

  • 117%: the additional amount a consumer that has become a fan of a merchant's Facebook page will spend on a brand compared to a non fan.

  • 17%: proportion of Facebook users who say simply having the ability to ‘Like’ a brand makes them more likely to buy.

  • In three to five years, 10 percent to 15 percent of total consumer spending in developed countries may go through sites such as Facebook.

  • The value of a customer review shared on Facebook is $15.72

  • 70% of all reviews shared to Facebook spur further interaction through Comments or Likes.

  • 7% of all reviews written are verified with Facebook Connect, bringing Facebook content into the ecommerce experience.

  • 57% of all reviews verified are then shared to Facebook, with product image, star rating, comments, Pros, Cons, and Best Uses.

  • 5X more reviews are shared with Facebook Connect implementation (vs. traditional Share).

  • Increase online sales: Heavy Facebook spend more ($67/qtr) than double non-Facebook users ($27/qtr) online eMarketer.

  • Demonstrable ROI: 84% of business social media programs don’t measure return on investment (Mzinga) – F-commerce allows you to measure ROI.

  • Read reviews and comments (Risk Reduction): August 2010 study from ChannelAdvisor found that 83% of shoppers are influenced by customer reviews.

  • 85% of a fan’s interactions with a page take place in their news feed.

  • 2-4%: f-store conversion rates – on a par with web-stores; average is 3.4%.

  • 25% of people said they would purchase a product if it wasn’t available elsewhere. 11% said they would buy something that was only offered to fans.

  • 40% of people have received a special offer on Facebook and 40% of these people (16% overall) have redeemed a special offer.

  • 70% of people say they are more likely to buy things on Facebook is the offers were based on previous their buying behaviour – i.e. targeted.

  • The media value generated by the average Facebook fan is $3.60/year.

Online Shopping

  • 42.6% of UK consumers buy something online at least once a week, and the average online spend per shopper is £71 per month.

  • Price was the most important factor in choosing to shop online for 60% of respondents, followed by convenience of having items delivered (51%).

  • 71% of consumers say recommendations from friends or family is the single most important factor in the choice of website to buy from.

  • 46% said knowledge of the retailer from their high street presence was a key factor.

  • When shopping for something which can be bought both online and in store, 34% of UK shoppers would prefer to buy online, with 55% opting for the high street.

  • Free shipping was the most popular motivation for 82% of UK consumers, followed by price guarantees (72%), alternative payments (60%), and ratings and reviews (59%).

  • Respondents were asked how much their most recent online purchase cost. Nearly half (46%) of surveyed consumers spent between £0-£100, with the largest proportions (29%) being between £25- £100.

  • US customer satisfaction with e-commerce shopping this holiday season rose by 7% to 79 out of 100.

  • According to the Christmas Customer Satisfaction Index from ForeSee Results, customers are happier with online retailers this year, with the average score up 6.5% to 71.

  • 80% of individuals aged 32-44 buy products on the internet.

  • 72% of people aged 55-64 and 71% of 18-32 year olds also purchase things through the internet.

  • With all age groups combined, an overall 71% of all U.S. adults shop online.

  • 60% of customers shop online at least quartely.

  • The biggest spenders are ages 45-54, spending on average $647 online every three months.

  • Online retail saw four times the growth of the overall sector for the full November-December 2009 holiday period, with total retail e-commerce sales of $29.1 billion.

  • By 2014, 53% of total U.S. retail sales will be influenced by e-commerce as consumers increasingly use the Internet to research products before purchasing.

  • The 2009 season also saw the first-ever shopping day to break the $900 million barrier, with $913 million in online sales logged on "Green Tuesday," December 15.

  • E-commerce sales in the United States are expected to keep growing at a 10% compound annual growth rate through 2014.

  • Forecasts indicate online U.S. retail sales will then be nearly $250 billion, up from $155 billion in 2009.

  • Web shopping is projected to represent 8% of all retail sales in the United States by 2014, up from 6 percent in 2009.

  • U.S. retail e-commerce spending increased to an estimated $66.9 billion in the first half of 2010, up 9.3% from $61.2 billion for the same period as year ago.

  • E-commerce spending in the second quarter reached $32.9 billion, up 8.9% from $30.2 billion for the same period last year.

  • By 2013, half of retail transactions will take place online or be influenced by what consumers see on the web.

  • According to comScore, consumers spent $66.9 billion online in the first half of 2010, a 9.4% jump over the first half of 2009, and Forrester Research projects that US online retail will grow to $335 billion by 2012.

  • Consumers are 67% more likely to buy from the brands they follow on Twitter.

  • 40% of online shoppers avoiding purchase due to lack of images and poor usability.

  • The survey reveals that 6 in 10 consumers would visit a fashion brand’s website if the product was out of stock in store.

  • Over two thirds (69%) of apparel customers cite an inability to physically touch items as the main deterrent for purchasing online.

  • 40% of customers would currently avoid purchase if they saw no lifestyle images of products on the website.

  • Nearly half (48%) of customers would not make a sale if there was only one product image available on a product page. 

  • 52% of Americans have bought products such as books, music, toys or clothing online as of May 2010.

  • 71% of online shoppers browse multiple stores prior to making a purchase.

  • 42% of shoppers price-shop a product via comparison engines.

  • 60% of men and 48% of women see a group discount as a big incentive to buy a product. Good news for Groupon, Facebook Deals, Google Offers etc.

  • 40% of people have received a special offer on Facebook and 40% of these people (16% overall) have redeemed a special offer.

  • 70% of people say they are more likely to buy things on Facebook is the offers were based on previous their buying behaviour – i.e. targeted.

User-Generated Content

  • 116 million US user-generated content consumers in 2008, along with 82.5 million content creators. Both numbers are set to climb significantly by 2013.

  • Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.

  • By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008.

  • The number of user-generated content creators will reach 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008.

  • In a study of online UK retailers, 59% reported that the consumer-generated activity leads to better search engine optimization.

  • By 2013, nearly 155 million US Internet users will consume some form of user-created content, up from almost 116 million in 2008.

  • The number of user-generated content creators will grow by similar proportions, reaching 114.5 million in 2013, up from 82.5 million in 2008. That will translate to 51.8% of US Internet users in 2013, up from 42.8% in 2008.

  • Social networks are the most popular content creation activity—37% of US Internet users created social network profiles in 2008.

  • The percentages of users who created videos and blogs were more moderate, ranging from 8% to 11%.

  • By 2011, UGC sites are projected to attract 101 million users in the U.S. and earn $4.3 billion in ad revenue.

  • In 2006, UGC sites attracted 69 million users in the United States alone, and in 2007 generated $1 billion in advertising revenue.

  • About 15% of all conversations include something from people who found the information online.

  • 92% have more confidence in info found online than they do in anything from a salesclerk or other source.

  • 15% of bloggers spend 10 or more hours each week blogging, according to Technorati's new State of the Blogosphere.

  • 38% of bloggers post brand or product reviews.

  • Every 5 star rating almost always has a negative review at its root. This causes the brand fans to act in defence of the brand.

  • By 2013, nearly 155 million net users in the US will consume some type of UGC.

  • There will be 115 million content creators on the web by 2013.

  • By 2013, almost 52% of U.S. Internet users will be content creators as well.

  • Close to 83% of online shoppers admitted that product reviews submitted by users on different websites are one of the main influences on their purchase decision.

  • 32% of internet using Americans have posted comments or reviews online about the things they buy.

  • About one in five (24%) of all American adults have commented on or reviewed a purchase online.

  • Over half of retailers use customer ratings and reviews.

  • User Generated Content is a key to long tail user engagement.

  • 33.4% Increase in incremental traffic within 30 days after optimizing UGC.

  • 32.8% increase in average basket size within 30 days after optimizing UGC.

  • 29.1% increase in resultant revenue within 30 days after optimizing UGC.

  • More than 60% of ecommerce sites perform SEO without optimising langing pages or thinking about customer egnagement.

Social Media

  • 10% and 24% of US social media users turned to social networks when making purchase decisions.

  • Nearly 49% of shoppers have made a purchase based on a recommendation through a social media property.

  • Brands w/ highest "social media activity" (includes reviews) increased revenues by as much as 18%.

  • Social media spending will leap by 34% by 2014, while mobile marketing will jump by 27%.

  • Twitter is said to have 190 million users.

  • LinkedIn has 70 Million users

  • There are now more than 15 million articles on the site, with roughly a fifth of them written in English on Wikipedia

  • Twitter are now claiming that their users generate 65 million Tweets a day

  • 75% of Twitter traffic is generated from outside of twitter.com

  • 65% of the world’s top 100 companies have a Twitter account.

  • Twitter’s search engine gets more than 600 million queries a day. Monthly, this is proportionately more than Bing and Yahoo.

  • There are more than 70,000 applications currently using Twitters API.

  • 78% of consumers ages 12-17 have a social media profile in the US.

  • 78% of consumers ages 18-24 have a social media profile in the US.

  • 65% of consumers ages 25-34 have a social media profile in the US.

  • 51% of consumers ages 35-44 have a social media profile in the US.

  • 35% of consumers ages 45-54 have a social media profile in the US.

  • 31% of consumers ages 55-64 have a social media profile in the US.

  • 13% of consumers ages 65+ have a social media profile in the US.

  • 41% Women spend more time on social networking sites than men.

  • Women spend an average of 5.5 hours on social networking sites while men spend 3.9 hours.

  • 88% of the US has heard of twitter in 2010, which is up from 26% who heard of it in 2009.

  • 75% of Americans and 66% of the global internet population visit social networks, and it's growing at 3x the rate of the overall internet.

  • 47% of online adults use social networking sites.

  • 73% of teens and young adults are a member of at least one social network.

  • For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year.

  • 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like.

  • At the current rate, Twitter will process almost 10bn tweets in a single year.

  • Towards the end of last year, the average number of tweets per day was over 27.3 million.

  • The average number of tweets per hour is around 1.3m.

  • 40 percent of Twitter users regularly search for products or services via Twitter.

  • 12 percent of consumers have purchased a product online because of information they found on Twitter.

  • Facebook, blogs, Twitter and customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.

Mobile

  • Mobile access has exploded. There are now more than 100 million active users currently accessing the site through mobile technology.

  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products.

  • 75.2% of Japanese mobile users accessed 'connected content'(meaning they browsed the internet, accessed applications or downloaded content) from their mobiles, the same figure for the US was 43.7% and 38.5% for Europe.

  • Europeans were the biggest users of SMS, with 81.7% sending a text in June, compared to 66.8% of US and 40.1% of Japanese mobile users.

  • 7% of Japanese mobile users accessed an online retail site from their mobiles, as did 5.5% of US and 4.1% of European mobile users.

  • Only 2.1% of UK‘s adult population currently shop via a smartphone, and the potential growth is enormous.

  • 11.5% of UK shoppers are using their mobiles to research before shopping and 38% to research while they‘re actually out shopping. An expected 119% rise in the number of people using mobile commerce will help sales to grow.

  • One of every four American homes (24.5 percent) had only mobile phones during the last half of 2009 -- an increase of 1.8 percentage points since the first half of 2009.

  • U.S. mobile commerce sales will grow 100% this year to $2.4 billion from $1.2 billion in 2009, according to the emerging technologies research and consulting firm.

  • By 2015, shoppers worldwide will spend $119 billion on goods and services purchased via mobile phones, representing about 8% of total e-commerce sales, ABI Research predicts.

  • While the U.S. surpassed the $1 billion mark last year, Japan dwarfed the U.S. at $10 billion, ABI says.

  • M-commerce is growing solidly in Europe, too, and is expected to outpace the U.S. by the end of 2010.

  • 48% of mobile phone owners have made a purchase via the mobile web or a mobile app.

  • 48% of consumers who have made purchases with their mobile phones prefer to use their credit cards for payment.

  • 48% prefer credit cards when shopping on their mobile phones. 32% prefer using PayPal or a similar alternative payment mechanism.

  • 17% of consumers that have made a purchase through their mobile phone prefer having a purchase charged directly to their phone bill, and 3% prefer redeeming a coupon or promotional code.

  • 78% of mobile consumers have purchased apps or games.

  • 44% of consumers that have made a purchase through their mobile phones have purchased music for their phones.

  • 39% of consumers that have made a purchase through their mobile phones have purchased ringtones.

  • 27% of people have purchased movie tickets with their mobile phones. 

  • 22% of consumers have purchased take-out food with their mobile phones.

  • 16% of consumers have purchased travel items such as hotel stays or train tickets with their mobile phones. 

  • 15% of consumers have purchased movies and other video content for their phones.

  • 80% of mobile consumers have used a mobile web site or an app to locate a nearby store.

  • 70% of consumers use their mobile to comparison shop.

  • 65% use their phones to read customer reviews of products.

  • 56% use phones to obtain more information on products on a retailer’s e-commerce or m-commerce site.

  • 36% use an iPhone operating system, 19% a BlackBerry, 7% a device using the Windows Mobile operating system, and 13% other mobile devices.

  • The number of people with smart phones will outnumber the number of people with regular phones by next year.

  • There will be 1.6 billion smart phones in the world by 2013.

  • 10 million iPads are expected to ship this year.

  • By 2014, over 3 billion people will be able transact through mobile.

  • mobile web is growing 8x faster than the Internet web did

  • Mobile payments market will quadruple by 2014, up from $170 billion in 2010.

  • About eight in 10 (81%) US smartphone/tablet users browse or look for products and/or services with their mobile devices.