Sales originate through traffic and Google is the number one source of traffic, accounting for up to 80% of total traffic on e-commerce sites. Does Google like your site? And, most importantly, does Google like and deliver traffic directly to your product pages, on which the "add to cart" button is located?
While most sites do a good job optimizing their pages/URLs, many forget about some of the most useful content available - user-generated content. Surprisingly, 65% of the top 20 e-commerce sites are not getting the full SEO benefit their reviews and other social content*. How does your site stack up?
- Nadim Hossain, Vice President of Marketing, PowerReviews
- Blake Brysha, Sr. Marketing Manager, PowerReviews
Presented: June 29th, 2011