The Place to Start in Social Media

Social media allows shoppers to share their ideas and recommendations about your products and your brand. Many believe that this “conversation” has moved ahead of traditional marketing and merchandising to become the primary driver of brand and purchase intent. However, by incorporating Customer Reviews on your product pages you can both “participate” in the conversation and drive significant sales.

Reviews that Engage

At PowerReviews, we take a different approach to reviews – one that consumers prefer for making informed purchase decisions... and with much greater ease.

•  More trusted (Verified Buyer)
•  Easier to digest (Review Snapshots®)
•  More personalized (Affinity Reviews™)
•  More helpful throughout (Social Navigation)

It’s called “Tag-based Reviews” and it’s based on our patent-pending PowerTags™ technology that makes it easy for reviewers to write great reviews and for shoppers to make the best purchase decision by reading them. (For this reason, a prominent analyst firm calls our tag-based solution “the next generation of customer reviews”.)

PowerReviews tag-based reviews were preferred 2-to-1 over Amazon.com-style product reviews for making informed purchase decisions.
Keynote Study of 400 Internet shoppers

Reviews from “People Like You”

Our tag-based review solution enables shoppers to find reviews from people like them – people with similar lifestyles and experience levels using that product.  This way, they trust that the reviewer’s feedback is relevant to their own specific needs.  We call this “Affinity Reviews” and it’s based on 3 years of psychographic consumer segmentation work to match reviewer and shopper lifestyles for each product category.  Bad segmentation is worse than no segmentation at all.  We consider ours fully consumer-tested… they work!

Reviews that Sell

Our clients enjoy the proven success of using our more engaging, more personalized reviews solutions – generating 16% - 74% higher conversion.  30% - 50% higher natural search traffic.  5% - 33% higher AOV.   Learn about the success stories of our clients, and we will help you build your own.

To find out more about our reviews solution, visit our Features & Benefits page.