Customer Questions Provide Valuable Answers to Fellow Shoppers...and their Merchants
Evo Case Study – September 2008
By Yury Polnar | Marketing Analyst
Overview
In the absence of comprehensive product information, customers are likely to abandon the shopping process and search for answers at competing sites or abandon the shopping process altogether if they can’t easily resolve their specific concerns. As such, online merchandisers continuously strive to present the most thorough and useful product information possible, thereby enabling their customer to make highly informed and confident purchase decisions.
Unfortunately, merchants must rely largely on manufacturer supplied product descriptions – which oftentimes fail to answer many of those unique questions and concerns that customers raise. This case study discusses how evo (www.evogear.com) leveraged PowerReviews’ newly developed AnswerBox solution to supplement its existing content and successfully answer a wide array of customer questions that hadn’t been adequately addressed by their standard descriptions.