Case Studies
User-Generated Product Reviews Turn Overwhelmed Browsers into Confident Buyers
With the ever-expanding number of products in the marketplace today, sorting through the seemingly infinite shelf-space of online stores has become a daunting task, and locating just the right product among them is like finding a needle in an ecommerce haystack. With more and more products being offered at the category level, it’s hard for shoppers to figure out why one product should be clicked over another...
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Optimized User Generated Content Increases Search Engine Rankings and the Bottom Line
With nearly 80% of internet traffic coming from search engines, online merchants are becoming increasingly dependent on high website positioning to achieve their site traffic and sales goals. But with the ever-rising cost of paid search traffic, merchants are focusing their efforts largely on acquiring organic search traffic to stay cost competitive in today’s marketplace. One of the inherent problems with...
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Customer Questions Provide Valuable Answers to Fellow Shoppers...and their Merchants
In the absence of comprehensive product information, customers are likely to abandon the shopping process and search for answers at competing sites or abandon the shopping process altogether if they can’t easily resolve their specific concerns. As such, online merchandisers continuously strive to present the most thorough and useful product information possible, thereby enabling their customer...
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Consumer-Generated Feedback Enhances Email Marketing
Email marketing is losing importance in shoppers' eyes and is becoming less effective in terms of performance. Not only are ISPs associating marketing emails with spam, but people have become desensitized to the frequent and predictable marketing messages that are filling their inboxes. In response, merchants are forced to send out increasingly higher volumes of email to combat the high deletion and low...
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26% increase in product sales from tag-based customer reviews
The University of Nebraska at Omaha conducted an empirical study on the effects of tag-based customer reviews on NetShops product sales. In addition, NetShops analyzed the conversion effects of using "Top-Rated Products" merchandising pages on their websites, and computed the "Total Cost of Ownership" of setting up and using the PowerReviews reviews solution. The findings to each are presented...