Case Studies
Consumer-Generated Feedback Enhances Email Marketing
Email marketing is losing importance in shoppers' eyes and is becoming less effective in terms of performance. Not only are ISPs associating marketing emails with spam, but people have become desensitized to the frequent and predictable marketing messages that are filling their inboxes. In response, merchants are forced to send out increasingly higher volumes of email to combat the high deletion and low...
Full Case Study
26% increase in product sales from tag-based customer reviews
The University of Nebraska at Omaha conducted an empirical study on the effects of tag-based customer reviews on NetShops product sales. In addition, NetShops analyzed the conversion effects of using "Top-Rated Products" merchandising pages on their websites, and computed the "Total Cost of Ownership" of setting up and using the PowerReviews reviews solution. The findings to each are presented...