In-Line SEO™ boosts natural search traffic by 49 percent and search-based sales by 33 percent on Diapers.com
Diapers.com Case Study – April 2009
By Josh Himwich | Director of eCommerce, Diapers.com
Overview
Eighty one percent of internet users find the web sites they're looking for through search engines . Not surprisingly, shopping sites acquire 26 percent of their traffic (on average) from search engines , making search engine optimization (SEO) a mission-critical, highly efficient source of traffic for merchants and manufacturers.
With the rising use of search engines by consumers, the product page has become the primary entry point for search-related traffic. It also is where retailers place their most convincing content in order to convert a shopper once they arrive.
This case study shows how Diapers.com was able to use PowerReviews’ new In-Line SEO solution to harness customer review content directly on the product page to boost page rank, overall search traffic and, most importantly, search-driven sales.