Greetings!
Even in the best of times, every dollar counts when it comes to marketing, but in a slow economy it is critical for companies to increase sales and reduce costs. That's good news for PowerReviews, the originator of the tag-based approach to customer reviews, because our tool has been proven to increase sales for merchants in categories as diverse as consumer electronics, apparel, gifts, and toys.
Today's retailers are facing falling conversion rates, but our partners are seeing their conversions going up. Why? Because we empower them to provide the most relevant feedback and information about products to people who visit their sites, which gives shoppers greater confidence in making a purchase. Our merchants are reporting their product sales are up 26% because of us, and their conversion rate is double the industry standard. That's big news!
Reviews do more than help sell products - they also result in fewer returns and reduce the need for customer support services because customers who buy based on reviews from fellow shoppers are happier with their purchases. And as shoppers write hundreds of new reviews every day, the merchants who work with us see the continuing value of our solution. Lower return rates are just one of the benefits that our hundreds of merchant partners are seeing when they deploy our review system. To learn more about the other advantages of working with PowerReviews, check out our "Merchant and Customer Perspectives on Customer Reviews and User-Generated Content" whitepaper.
- Andy Chen, Founder and CEO |
