Press Release
Home And Appliance Retailers Select PowerReviews To Help Deliver Competitive Advantage Heading Into Busy Summer Season
Five Internet Retailer Top 500 Businesses Tap PowerReviews to Quickly Enable Product Review Capabilities, Get Closer to Customers
Chicago, IL., June 5, 2006 - PowerReviews, the pioneer in providing a free, outsourced customer review service to retailers and brands, today announced from Internet Retailer 2006 Conference and Exhibition (Booth 659) five new customers in the home and appliance category. These customers include Abt Electronics & Appliances, Compact Appliance, Home Decor, More Home and Shopper's Choice. All are listed in Internet Retailer's Top 500 Guide. With these new customers, PowerReviews strengthens its domain expertise in the home and appliance category and helps these retailers gain a competitive edge through product reviews as they head into the busy summer season.
"Having product reviews in the home and appliance category is important because consumers have different lifestyles and use appliances in different ways," said Andy Chen, founder and CEO of PowerReviews. "Product specifications are valuable, but they still don't help people determine which products are the best fits for them. For instance, a gourmet cook has very different requirements from a stove than a college student who just wants to reheat a pizza. Reviews from consumers who have actually purchased and used a product helps buyers put context around their product selections and lets them make better decisions more quickly."
Feature-to-Feature, PowerReviews is the Solution of Choice
After evaluating whether to build reviews themselves and comparing PowerReviews feature-to-feature against other options, these home and appliance retailers tapped PowerReviews as the obvious choice for product reviews. Another compelling factor in the decision was the opportunity to have their reviews listed on PowerReviews.com, a new channel that will drive qualified traffic to retailers' web sites through an optional pay-per-click program. With PowerReviews, retailers get the most advanced reviews functionality for free and can leverage their review content to acquire more customers.
"We've wanted to add reviews to our site for some time but were not ready to devote engineering resources to develop our own solution. In terms of priorities, reviews were a nice-to-have, not a need-to-have," said Jeremy Dalnes, Vice President of Marketing for Home Decor Products. "PowerReviews provided a fully-developed product with exceptional features that required very little implementation on our part and cost us nothing, which made it easy to move reviews to the top of our engineering queue. We constantly strive to deliver the best customer shopping experience possible on the internet. PowerReviews brings us one step closer to that goal by helping our customers make more informed purchase decisions."
Reviews Help Retailers Better Serve Customers, Boost the Bottom Line, Drive More Traffic
PowerReviews offers retailers unique features like PowerTags that help them get closer to customers, identify new marketing opportunities and ensure they continually receive the most advanced reviews functionality, while helping to boost the bottom line. The company's proprietary Asymmetrical ASP capability allows PowerReviews to launch feature upgrades to retailer sites with virtually no additional effort on the retailer's part.
"We chose PowerReviews over competitive offerings because they have a great service and because PowerReviews.com will drive qualified traffic to our site," said Jason Roussos, Vice President, Compact Appliance. "They worked with us to quickly and easily implement features we requested. Now, because of the value of features like PowerTags, we spot trends quickly and can better understand what our customers want. Most importantly, PowerReviews helps drive conversion, which is critical in a competitive environment like retailing."
About PowerReviews
PowerReviews provides brands and retailers with a complete solution for consumer product reviews - fully outsourced, white-label and most importantly, free of charge. The company developed patent-pending implementation and customer-facing technologies to deliver this service free to retailers while providing enterprise-quality functionality and reliability. PowerReviews is a privately held company with $6.25 million in Series A funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com.
# # #
Contacts:
Duffy Jennings
PowerReviews
650-888-7787
duffy@powerreviews.com
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com