Press Release
Buzzillions.com Wins Two “Best-in-Class” Awards at Interactive Media Awards
Consumer Shopping Research Portal Receives Top Honors in Ratings/Reviews and Consumer Goods Categories
MILLBRAE, Calif., May 15, 2007 — PowerReviews™ (www.PowerReviews.com) , a leader in customer reviews and social merchandising solutions for online retailers, today announced that it has been awarded two Best-in-Class awards by the Interactive Media Awards™ for Buzzillions.com (www.Buzzillions.com) - the first shopping research portal guided by product users. The honor recognizes that Buzzillions met and surpassed the basic standards of excellence that comprise the web’s most professional work. The site was honored for excellence in two categories - Ratings/Reviews and Consumer Goods.
The judging consisted of various criteria, including design, usability, innovation in technical features, standards compliance and content. In order to win this award level, Buzzillions had to meet strict guidelines in each area — an achievement only a fraction of sites in the IMA competition earn each quarter.
Buzzillions.com is a shopping research portal that uses the “buzz” from product users to help shoppers find the right product for them. At its core, Buzzillions provides customer reviews for every product on the site… the most credible customer reviews available today, with the majority of reviews coming from actual verified buyers. In addition, Buzzillions.com introduces a new research tool, called Affinity Recommendations™, that enables shoppers to view recommendations from people just like them - people that share the same interests and perspectives on the product being purchased. Plus, Buzzillions introduces a more confident way to sift through and narrow product selection, called Social Navigation™, by enabling shoppers to narrow based on customer-rated pros, cons and best uses.
“We are very pleased to receive these best-in-class honors from the IMA for Buzzillions.com,” said Andy Chen, founder and CEO of PowerReviews. “We believe these awards further validate our personalized approach to social shopping with the introduction of Affinity Recommendations and Social Navigation.”
About PowerReviews
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Ritz Camera, The Sports Authority, Abt Electronics, Smart Bargains, Mountain Gear, Journeys and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com. To experience the full benefits of PowerReviews’ social merchandising solutions, visit www.Buzzillions.com
# # #
For More Information:
Lisa Tarter
TidalWave PR
415-440-4278
lisa@tidalwavepr.com