Press Release
PowerReviews Launches New Merchandising Function for Online Reviews
Consumers Can Add Photos Showing How They Use Products
Millbrae, Calif. October 30, 2006 - PowerReviews, (www.powerreviews.com), a leading provider of customer review services for online retailers, today launched a new merchandising feature that lets customers include photos with their reviews showing how they use items they've purchased, giving other shoppers rich, real-world feedback that makes buying decisions faster and easier.
"The ability for customers to add images to their product reviews is beneficial on many levels," said Nathan Decker, e-commerce director for Evogear (www.evogear.com). "Most importantly it establishes a powerful emotional connection between our brand and our customer.
"Suddenly our website is a more meaningful place," Decker added. "It also reinforces credibility with prospective customers by showcasing the proof of a successful transaction. All of these aspects contribute to higher conversion rates and a much more connected customer experience."
PowerReviews COO Robert Chea said, "Research tells us that credibility is the number one issue for shoppers reading reviews. They want to know who this person is, did they actually buy the item and are they using it themselves? We strive continually to add review functionality that puts products in the context of real world usage and fit."
Customers submitting a review on participating sites are invited to "spice up your product review by sharing any images you have of the product of the product in use." They are asked to indicate what the uploaded shot depicts about use of the item, and they may add an optional caption.
One Evogear customer, Sarah Thieke, from Lebanon, Indiana, recently posted a photo of herself and her infant daughter, Ava, showing off Sarah's new Liquid Force Minx wakeboard boots.
"I had just taken some pictures of Ava and I thought it would be cute to post one with my review," Sarah said. "I shop online a lot and I always read reviews. Reviews definitely influence my buying decisions, and I thought I might help other people by showing how the boots look with my board."
In her review, Sarah said her boots "are so stylish and comfortable!" and gave them a five-star rating. "I love the white and light blue colors on the boot and I really like how they feel when I am out on the water ... They really feel like pillows on your feet!"
About PowerReviews™
PowerReviews is a consumer technology company that provides best-in-class customer reviews services to multi-channel retailers to help convert more shoppers and attract new shoppers through high-impact, peer-level reviews. PowerReviews' patent-pending PowerTags™ technology captures customer opinions in their own vernacular, making reviews more relatable and impactful for other shoppers. PowerReviews offers its unique customer reviews service on a fully managed basis, with no downtime risk of a traditional ASP. Its customers include TicketsNow, Adorama, Abt Electronics, Sam Ash, and Mountain Gear. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com.
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Contacts:
Duffy Jennings
PowerReviews
650-888-7787
duffy@powerreviews.com
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com