Press Release
Buzzillions.com Triples Products and Reviews In A Record-Breaking Five Months
Tag-based Approach to Customer Reviews Resonates with Online Shoppers and Retailers
Millbrae, Calif. September 18, 2007 - PowerReviews, (www.powerreviews.com), a leader in customer reviews and social merchandising solutions for online retailers, announced today it has hit several significant growth milestones with Buzzillions.com, the company’s premiere consumer shopping research portal.
The number of products featured on the site has more than tripled, as have the total number of customer reviews in the five months since its launch on April 9, 2007. The site now features over 400,000 reviews gathered from more than 1,000 online retail sites with over 120,000 products for shoppers to choose from, ranging from novelty sewing boxes from Lillian Vernon to digital cameras from Adorama. Online retail clients are experiencing the benefits of Buzzillions.com as traffic from Buzzillions.com is converting at two to three times the rate than other traditional shopping portals.
“Buzzillions.com represents a new era in online shopping – where consumers can search for and evaluate all kinds of products based on reviews by verified buyers just like them,” said Jay Shaffer, VP of Marketing at PowerReviews. “Shoppers have adopted our vision, showing they prefer to navigate by customer rated best uses, pros and cons – with those navigation choices being used three times more frequently than traditional navigation options such as brand or price.”
Buzzillions.com uses the “buzz” from customers to help shoppers find the right product for them, based on reviews and recommendations from people just like them – people that share the same interests and perspectives on the product being purchased. Buzzillions.com provides customer reviews for every product on the site - the most credible customer reviews available today - with the majority of reviews coming from verified buyers.
In addition to reviews coming directly from Buzzillions.com shoppers, PowerReviews augments its review pool with reviews from other retail sites that boast PowerReviews. PowerReviews has also instituted a Review Feed Program where companies with customer reviews outside the PowerReviews network, such as Overstock.com, can send PowerReviews their product review feeds and also participate in the Buzzillions.com experience.
About PowerReviews™
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, ToysRus, the Wine Enthusiast, NetShops, REI, Ritz Camera and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information visit www.PowerReviews.com.To experience the shopping benefits from Buzzillions.com, visit www.Buzzillions.com.
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Editor's Contact:
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com