Press Release
PowerReviews Named "Cool Vendor" by Leading Analyst Firm
Vendors selected for the "Cool Vendor report" are innovative, impactful and intriguing
Millbrae, Calif. April 9, 2007 - PowerReviews, (www.powerreviews.com), has been included in the list of "Cool Vendors" in the "Cool Vendors in CRM Sales, 2007"1 report by Gartner, Inc. Gartner found that "many enterprises, especially retailers, want consumer-based product reviews on their Internet sales sites because they want to be more like amazon.com. However, cost of implementation, unknown ROI and worries about lack of control over information presented from unknown sources and legal issues have prevented them from implementing reviews".
PowerReviews provides a fully-managed customer review service that captures reviews, reads and moderates all the review content and displays the reviews seamlessly on retailer websites. PowerReviews utilizes a unique tag-based approach to reviews, which enables "at-a-glance" Review Snapshots™ that make it faster and easier for shoppers reach a confidence decision. A recent online consumer shopping study performed by Keynote Systems in October, 2006, found that online shoppers preferred PowerReviews' tag-based customer reviews 2-to-1 over Amazon's traditional free-form reviews for making more informed product purchase decisions.
"We are pleased to be recognized by Gartner. We believe Gartner's analysis validates our performance-based model where the goals of the consumer, the retailer and PowerReviews are completely aligned to maximize the value and impact of customer reviews." said Andy Chen, CEO of PowerReviews.
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.
Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.
About PowerReviews™
PowerReviews is a consumer technology company that provides best-in-class customer reviews services to multi-channel retailers to help convert more shoppers and attract new shoppers through high-impact, peer-level reviews. PowerReviews' patent-pending PowerTags™ technology captures customer opinions in their own vernacular, making reviews more relatable and impactful for other shoppers. PowerReviews offers its unique customer reviews service on a fully managed basis, with no downtime risk of a traditional ASP. Its customers include TicketsNow, Adorama, Abt Electronics, Sam Ash, and Mountain Gear. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading Silicon Valley venture capital firms Menlo Ventures and Draper Richards. For more information visit www.powerreviews.com.
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Editor's Contact:
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com
- 1. Gartner, Inc., "Cool Vendors in CRM Sales, 2007" by Ed Thompson, Robert P. Desisto, March 10, 2007.