Press Release
Endeca Taps PowerReviews for New Endeca Discovery Suite
Companies extend partnership to offer out-of-the box-integration between the Endeca Information Access Platform and PowerReviews Tag-based Customer Reviews Service
MILLBRAE, Calif. AND SHOP.ORG LAS VEGAS, September 17, 2007 – PowerReviews™ (www.PowerReviews.com), a leader in customer reviews and social merchandising solutions for online retailers, and Endeca Technologies, Inc. (www.Endeca.com), an enterprise information access software company, today announced out-of-the-box integration between the Endeca Information Access Platform and PowerReviews online customer review solutions.
Online retailers who use search, Guided Navigation® and dynamic merchandising capabilities with the Endeca IAP along with PowerReviews tag-based customer review solutions to generate product reviews can take advantage of this new integration through the Endeca Discovery Suite social navigation module (see related announcement). This joint functionality leverages the investments in user-generated product reviews, as well as shopper profiles, to help consumers find the right products for them using a combination of characteristics and preferences of similar buyers. As a result, site owners can create an entirely new kind of shopping experience that will boost conversion rates, increase customer satisfaction and provide competitive differentiation over sites that simply offer product page level reviews.
“Social Navigation is part of the next-generation eCommerce experience as it provides the ability to narrow product selection based on customer reviews and bridges the much sought-after shopping gap between online and offline shopping”, said Matt Eichner, vice president of Strategic Development and Marketing at Endeca. “In partnering with PowerReviews we have been able to integrate and leverage their innovative Power-Tags approach for capturing user-generated content. This enables the Endeca IAP to easily deliver valuable peer information into the online shopping experience to facilitate more informed purchase decisions and drive increased sales.”
“As both a client and a partner, we have seen first-hand the incredible opportunities this partnership creates with the introduction of social navigation on our shopping research portal Buzzillions.com,” said CEO Andy Chen. “And with just one click, shoppers “get-it” – they not only experience the value of social, they like it. Our shoppers prefer to navigate by customer rated best uses, pros and cons three times more frequently than traditional navigation options such as brand or price.”
The joint functionality of these two companies benefits both retailers and consumers directly and is a notable contribution to today’s online shopping experience.
About PowerReviews™
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, ToysRus, the Wine Enthusiast, NetShops, REI, Ritz Camera and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com.To experience the shopping benefits from Buzzillions.com, visit www.Buzzillions.com.
About Endeca
Endeca is a next-generation information access company, uniting the ease of search with the analytical power of business intelligence. Combining patented intellectual property, breakthrough science and a deep focus on user experience, the Endeca Information Access Platform helps people find, analyze and understand information in ways never before possible. Leading global organizations like ABN AMRO, Bank of America, Boeing, Cox Newspapers, Dice, The (US) Defense Intelligence Agency, The Home Depot, Hyatt, IBM, John Deere, The Library of Congress, Nike, and Walmart.com rely on Endeca to power business-critical applications that increase revenue, reduce costs and streamline operations.
Headquartered in Cambridge, MA, USA, Endeca is a private company with worldwide operations. For more information: www.endeca.com or info@endeca.com.
# # #
Editor's Contact:
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com
Endeca Contact:
Craig VerColen
Endeca
617-674-6190
cvercolen@endeca.com