Press Release
Buzzillions.com Helps Consumers Enjoy A Top Rated Holiday Season
Imagini’s Giftfinder Enables Shoppers to Create their Perfect Holiday Wish Lists
Millbrae, Calif., December 12, 2007 - PowerReviews (www.powerreviews.com), a leader in customer reviews and social merchandizing solutions for online retailers, announced today that Buzzillions.com, the company’s premier online destination to "find the right product for you", has launched a unique new way for consumers to create their Holiday Gift Wish Lists. Powered by Imagini’s Giftfinder, consumers can find holiday gift ideas for friends and family by answering visual questions that reveal their attitudes and tastes. This unique service is now live on www.buzzillions.com/holidays.
“Sometimes shopping is like entering the video store, you’ve got the world at your finger tips but you have no idea what you want. With Imagini’s Giftfinder, you just click, click, click and Voila!, you’re matched with fun top rated products that match your taste and style,” said Jim Morris, General Manager of Buzzillions.com.
The idea of a holiday wish list is not a new one, but Imagini’s Giftfinder’s enables shoppers to find the products that are right for them in a completely new way. By simply selecting a few images that appeal to them, shoppers are automatically presented with matching products from multiple vendors that match their preferences. They can then mark items with the ‘Love It’ tag and use this as the basis for their holiday wish list. By clicking on a ‘Magic Button’, new suggestions are made, based on the ‘Love It’ items.
In addition to creating a holiday wish list, Buzzillions.com is the ideal place to begin your holiday shopping for friends and family. Customer product reviews take the guesswork out of shopping to make sure that you buy the right gifts for everyone on your list, reducing the hassle of product returns. Buzzillions.com features products from hundreds of retailers such as Petco, Give Givens, REI, Brookstone and a host of others – all with verified customer reviews.
The speed at which reviews are being widely adopted by all types of retailers has made peer reviews easily accessible to nearly all online shoppers. Findings from a recently completed study by the e-tailing group, “Social Shopping Study 2007,” authenticated the growing importance of customer reviews in the online shopping decision-making process with 93 percent of consumers indicating they are likely to start their shopping process on a Website that offers Social Navigation. The study, commissioned by PowerReviews, surveyed 1,200 consumers who shop online at least four times per year, spending $500 or more annually.
About PowerReviews™
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, ToysRus, the Wine Enthusiast, NetShops, REI, Ritz Camera and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information visit www.PowerReviews.com.To experience the shopping benefits from Buzzillions.com, visit www.Buzzillions.com.
Buzzillions.com is the premier online destination to "find the right product for you". It sends higher conversion traffic to its retail partners by providing a superior user experience. Buzzillions makes a compelling and complete shopping experience by providing reviews for every product from consumers who actually own the product (Verified Buyers) in categories across the board from "life saver" car seats to "stunning" plasma TVs to "easy to assemble" porch swings. Buzzillions collects hundreds of thousands products and reviews directly from retailers who have in-house review systems, use other review platforms, and through the network of its parent company, PowerReviews. The hundreds of broad-based to niche merchants listing products and reviews on Buzzillions include Toys R Us, Overstock.com, REI, Staples, Petco, Ritz Camera, Uncommon Goods, and Journeys.
About Imagini
Imagini helps consumers find and discover people, products and places using images, rather than words. Simply by selecting pictures, consumers can easily find anything based on their style and taste. Imagini is backed by leading international investors including: Atomico Investments, Northzone Ventures and The Accelerator Group (TAG). Imagini can be found at: www.imagini.net.
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Media Enquiries:
Kathy Johnson
Consort Partners
imagini@consortpartners.com
Tel: +1 415 823 9566
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Editor's Contact:
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com