Press Release
PowerReviews Recognizes the Importance of Online Product Review Moderators with Moderator’s Day
Company’s Savvy Moderators Learn Client Jargon and Provide Insight into Trends that Benefit both Retailer and Consumer Online Shopping Experience
MILLBRAE, Calif., August 27, 2007 – PowerReviews™ (www.powerreviews.com), a leader in customer reviews and social merchandising solutions for online retailers, announced today it will be recognizing and celebrating its expert moderators on August 27 with Moderator’s Day, signifying the importance of these savvy content analysts for online customer reviews as they achieved a PowerReviews milestone of more than 10,000 reviews moderated in a single day.
PowerReviews expert moderators play a crucial role, previewing and analyzing every single review written and submitted in the company’s network of more than 200 clients before they are added to the thousands of customer reviews in the PowerReviews system. To “meet” PowerReviews content analysts, visit www.powerreviews.com/moderators
“In addition to achieving a milestone in the company’s history, analyzing more than 10,000 review in a single day, our moderators’ contribution extends beyond just moderating reviews. They strive to learn the individual customer jargon that can be both client and or category specific – i.e. Half-Pipe for snowboarding, HAD for cameras - in order to bring additional value to the moderation process,” said Jay Shaffer, VP of Marketing at PowerReviews.
In addition, the PowerReviews moderators interest in and respect for the individual voice expressed in each review led them to inaugurate this week the “Review of the Day” where each day as a team, they select one review from the thousands that are analyzed that is so unique or extraordinary that it deserves to be shared with all shoppers. Effective today, you can see their choice under the newly launched feature “Review of the Day” at the PowerReviews shopping portal www.Buzzillions.com.
About PowerReviews
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, ToysRus, Ace Hardware, Ritz Camera, The Sports Authority, over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com To experience the shopping benefits from Buzzillions, visit www.Buzzillions.com.
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Editor's Contact:
Lisa Tarter
TidalWave PR
415-440-4278
lisatarter@yahoo.com