Press Release
Pro Music Group Selects PowerReviews to Provide Online Customer Reviews
Guitar Trader, Pro Sound and Stage Lighting, Musicians Place and Kingdom Pro Also Using PowerReviews to Drive Sales Leads
March 24, 2008 - PowerReviews™ (www.powerreviews.com), the Internet's most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that Pro Music Group (www.promusicgroup.com) a leader in professional audio equipment and specialty supplies has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships.
The launch of Pro Music Group makes PowerReviews the premier customer review solutions provider to its specialty stores, joining Musicians Place (www.musiciansplace.com), Guitar Trader (www.guitartrader.com), Pro Sound and Stage Lighting (www.pssl.com) and Kingdom Pro (www.kingdompro.com).
"PowerReviews allowed us to easily deliver customer-friendly, highly-informative product reviews," said David Rice of Pro Music Group. "Not only was the integration and start-up process quick and easy, but the feature has caught on quickly and been very popular with our customers. User-generated content in the form of written comments has been a huge plus for our site."
The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry.
“Musicians keenly understand how powerful and effective expressive communications can be.” said Jay Shaffer, VP of Sales and Marketing for PowerReviews. “From our very first meeting, we knew our review solution would be a 'big hit' with Pro Music Group customers!”
About PowerReviews
PowerReviews (www.powerreviews.com) is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews' user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 200 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen's, and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). The company is based in San Francisco and is backed by Menlo Ventures and Draper Richards.
About Pro Music Group
Founded in 1976, ProMusicGroup (then called ProSound and Stage Lighting) started off as a small retailer in a store with less than 1000 square feet. Focusing on providing professional audio, recording and lighting equipment to an emerging category, ProMusicGroup grew to several retail locations in Southern California. In the late 1980’s, the stores were consolidated to a single large retail location in Garden Grove, California. In 1991, we began our mail order division and mailed our first catalog, in 1996 we launched the PSSL.com website. Taking our knowledge of direct marketing, ecommerce and fulfillment, we expanded our operation to include additional brands and services. We continue to grow ProMusicGroup both organically and through acquisitions with the same promise as in 1976, to exceed our customer’s expectations at every point of contact.
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Editor's Contact:
Jennifer Johnson Avril
Verb Factory PR
718-871-7117
jen@verbfactory.com