Press Release
Sierra Trading Post Launches PowerReviews' Tag-based Customer Reviews
Sierra Trading Post selects PowerReviews to power its next-generation Customer Reviews and Social Merchandising solutions to increase customer loyalty and site conversion.
CHEYENNE, Wyo., Aug. 29 /PRNewswire/ -- SIERRA TRADING POST announced today that PowerReviews™ (http://www.powerreviews.com), a leading provider of customer review services and social merchandising solutions for online retailers, just launched its proprietary tag-based customer reviews on SierraTradingPost.com to help customers make intelligent purchase decisions.
"We evaluated several companies capable of providing customer reviews on SierraTradingPost.com," said Andy Newlin, Director of eCommerce at Sierra Trading Post, "and chose PowerReviews for its customer-friendly, highly- informative product reviews. As soon as we reach a critical mass of reviews, we will take advantage of their Social Merchandising capabilities as well. We believe that by offering product reviews on our website, we are providing our customers with an additional set of valuable information that they can use to make an informed buying decision."
PowerReviews provides a fully-managed customer review solution that offers online retailers, such as Sierra Trading Post, best-in-class product reviews with minimal effort. PowerReviews utilizes its patent-pending tag-based approach to offer "at-a-glance" Review Snapshots(TM), which make it faster and easier for shoppers to reach a confident purchase decision. PowerReviews claims to deliver more credible reviews by clearly identifying reviews written by "Verified Buyers". Because of these unique features, it appears that consumers preferred PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions, according to research conducted by Keynote Systems in Oct 2006.
In addition to credible reviews, PowerReviews' provides far-reaching Social Merchandising capabilities that utilize the tag-based review content to power Social Navigation(TM) -- assistance from actual product users to help shoppers narrow product selection, and Affinity Recommendations -- recommendations from "people like them" to help shoppers make the right decision for their lifestyle-specific needs.
"We are constantly looking for ways to improve the online shopping experience," said Newlin, "and we are hoping that PowerReviews can help us do just that.
About Sierra Trading Post
Owner Keith Richardson founded Sierra Trading Post(R) in 1986 in Reno, Nev. The company purchases name-brand overstocks and closeouts and passes savings on to its customers-selling dress, casual and outdoor clothing, footwear, home furnishings, accessories, and gear at savings of 35 to 70%. Sierra Trading Post is a top 100 Internet Retailer and a top 100 Direct Marketer.
Sierra Trading Post is headquartered in Cheyenne, employs more than 700 people and mails over 50 million catalogs a year in the United States.
About PowerReviews
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Staples, ToysRus, Ace Hardware, Ritz Camera, The Sports Authority, over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer shopping portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com To experience the shopping benefits from Buzzillions, visit www.Buzzillions.com.
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Editor's Contact:
Samantha Janney
Sierra Trading Post
sjanney@sierratradingpost.com