Press Release
Staples Launches Customer Reviews from PowerReviews to Help Make Shopping Easier for Small Businesses and Consumers Alike
MILLBRAE, Calif. -- July 24, 2007 — PowerReviews™ (www.PowerReviews.com), a leading provider of customer review services and social merchandising solutions for multi-channel retailers, announced today that Staples launched PowerReviews' unique tag-based customer reviews on Staples.com, helping its customers make more informed purchase decisions based on their specific needs and uses. Staples, the first national office products retailer to offer online product reviews, launched reviews on Staples.com for a breadth of products including printers, laptops, ink, paper, furniture, office supplies, shredders, and more
"Staples is always looking for ways to make it easy for our customers, and we see product reviews as a key step in making their buying experience faster and better informed," said John Giusti, vice president of Staples Business Delivery, a division of Staples that delivers to small businesses. . "We chose to work with PowerReviews because we believe they offer the most helpful, informative and personalized customer reviews for our diverse customer base."
PowerReviews provides a fully-managed customer review solution that offers multi-channel retailers, such as Staples, best-in-class product reviews with minimal effort and risk. PowerReviews utilizes its patent-pending tag-based approach to offer "at-a-glance" Review Snapshots™ that make it faster and easier for shoppers to confidently find, compare and decide on the right products to buy. PowerReviews delivers more credible reviews by clearly identifying reviews written by "Verified Buyers". Utilizing these unique features, consumers preferred PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions in research conducted by Keynote Systems in Oct 2006.
"We are excited to be working with Staples to harness their customer's voice to help provide a more credible, more personalized shopping experience, and engender greater trust and confidence in their purchase decisions," said Andy Chen, CEO of PowerReviews.
About Staples
Staples, Inc. invented the office superstore concept in 1986 and today is the world's largest office products company. With 74,000 talented associates, the company is committed to making it easy to buy a wide range of office products, including supplies, technology, furniture, and business services. With 2006 sales of $18.2 billion, Staples serves consumers and businesses ranging from home-based businesses to Fortune 500 companies in 22 countries throughout North and South America, Europe and Asia. Headquartered outside of Boston, Staples operates more than 1,900 office superstores and also serves its customers through mail order catalog, e-commerce and contract businesses. More information is available at www.staples.com.
About PowerReviews
PowerReviews is an enterprise solutions company that provides customer reviews and social merchandising solutions to multi-channel retailers, driving higher conversion and increased purchase satisfaction. PowerReviews’ patent-pending PowerTags™ technology captures customer opinions in their own words, making reviews more useful for shoppers, empowering them to make more informed and confident purchase decisions. Its customers include Ritz Camera, The Sports Authority, Abt Electronics, Smart Bargains, Mountain Gear, Journeys and over 100 more. With the introduction of Buzzillions.com, the company has entered the consumer portal market, leveraging its tag-based technology to introduce social navigation and affinity recommendations into the shopping research process for consumers. Based in Millbrae, California, PowerReviews is a privately held company with funding from leading venture capital firms Menlo Ventures and Draper Richards. For more information on the company, visit www.PowerReviews.com. To experience the full benefits of PowerReviews’ social merchandising solutions, visit www.Buzzillions.com
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For More Information:
Lisa Tarter
TidalWave PR
415-440-4278
lisa@tidalwavepr.com