Webinar: the e-tailing group unveils
"The Hidden Truths" About Online Reviews

Join us for a Webinar where a groundbreaking white paper, The Hidden Truths: Merchant and Customer Perspectives on Reviews, will unveil compelling new research about merchant and customer perspectives on online reviews. Jay Shaffer VP of Sales & Marketing at PowerReviews, will co-present with the paper's author, Lauren Freedman, president of the e-tailing group.

The Webinar will address:

• The passion, intensity of interest and the integral nature that reviews play in online and cross-channel shopping.
• The extraordinary reception that reviews are receiving throughout the merchant world.
• How merchants that have embraced customer-generated reviews have dramatically improved ROI and sales.

Monday, Feb. 4, 2008 @ 10:00am PT/1:00pm ET

Jay Shaffer

Lauren Freedman