Solutions Overview

PowerReviews Social Merchandising and Marketing Solutions

Customer Reviews are an integral part of shopping research today. 70% of online shoppers actively seek out customer reviews before they buy. 92% of shoppers find customer reviews “extremely helpful” or “very helpful” in making informed purchase decisions.* Customer Reviews have become a key resource for shoppers to make the final decision with enough confidence to complete the transaction.

PowerReviews was founded on the principle that customer reviews can have a much greater impact on shoppers and the retailers that serve them. Customer reviews can be the “engine” for a complete, trusted shopping research experience, and the underlying driver of social merchandising and marketing solutions that significant increase sales while building long-term customer relationships.

PowerReviews uses a “tag-based” approach to capturing customer reviews that “fuels” these solutions. PowerReviews captures “pros”, “cons”, “best uses” in a structured form that is used to provide input at each stage in the shopping process — from finding to narrowing to comparing and deciding on the right product to buy. PowerReviews also captures the reviewer’s "buying personality” — or affinity group — so that shoppers can get product advice from “people just like them”, making it the most personalized and relevant customer review service available to retailers today.

The PowerReviews offering includes:

• Customer Reviews Solution — a fully-managed service for retailers that captures, moderates and displays customer reviews & recommendations to drive higher sales while increasing customer confidence and satisfaction.

• In-Line SEO™ — makes customer review content visible to search engines directly on the product page, driving greater keyword density and breadth, higher product page rank, overall search-related traffic and, most importantly, the total sales resulting from this traffic.

• AnswerBox — a question and answer solution for knowledgeable customers and staff experts to address questions posed by shoppers not yet ready to buy, resulting in reduced abandonment and higher conversion.

*eTailing Group and JC Williams Consultancy, April 2006 survey of 2,472 online shoppers