Solutions Overview

PowerReviews: The Complete Shopping Research Engine

Customer Reviews are an integral part of shopping research today. 70% of online shoppers actively seek out customer reviews before they buy. 92% of shoppers find customer reviews “extremely helpful” or “very helpful” in making informed purchase decisions.* Customer Reviews have become a key resource for shoppers to make the final decision with enough confidence to complete the transaction.

PowerReviews was founded on the principle that customer reviews can have a much greater impact on shoppers and the retailers that serve them — customer reviews can be the “engine” for a complete, trusted shopping research experience.

PowerReviews uses a “tag-based” approach to capturing customer reviews that “fuels” this shopping research engine. PowerReviews captures “pros”, “cons” and “best uses” in a structured form that is used to provide input at each stage in the shopping process — from finding to comparing to deciding on the right product to buy. PowerReviews also captures the reviewer’s buying “personality” — or affinity group — so that shoppers can get product advice from “people just like them”, making it the most personalized and relevant customer review service available to retailers today.

The PowerReviews offering includes:

• Customer Reviews Service — a fully-managed service for retailers that captures, moderates and displays customer reviews & recommendations to convert more shoppers, and attract new shoppers to your website.

• Social Merchandising Solution — a customer-guided merchandising approach that increases conversion at every step in the shopper’s research process, utilizing the authentic input from real product users to guide the shopper each step of the way.

*eTailing Group and JC Williams Consultancy, April 2006 survey of 2,472 online shoppers