Features & Benefits
Customer Reviews that are Preferred by Consumers
As mentioned above, Customer Reviews from PowerReviews are preferred by consumers 2-to-1 over Amazon.com reviews for making informed purchase decisions (Keynote study of 400 typical Internet shoppers). The primary reasons are credibility, depth of information and the speed of researching which product to buy.
More Credible Customer Reviews
Verified Buyer™
A system that proactively verifies and certifies that reviewers have actually purchased the products they are reviewing – reviews with this distinction appear with a highly visible “Verified Buyer” badge, building credibility and trust among your customers
Reviews from “People like You”
Also known as "Affinity Reviews", this feature allows shoppers to easily find reviews from people with similar lifestyles and experience levels (“User Personalities”). With more than 3 years of evolving affinity segmentation, we have the most developed and consumer-tested affinity segments that people can relate to.
More Informative Customer Reviews
Review Snapshot®
An ‘at-a-glance’ customer review summary that goes well beyond the “Average Star Rating” by presenting the most often cited “Pros,” “Cons” and “Best Uses” listed in the individual reviews for that product. Review Snapshots enable shoppers to research more products – faster and more confidently.
PowerTags™
An easy way for reviewers to provide “Pros,” “Cons” and “Best Uses” on the Review Survey form, by providing a list of pre-defined product-specific terms ("tags") for each category, or allowing them to enter their own. As a result, the vast majority of reviews have a rich selection of pros, cons and/or best uses.
Sizing & Fit Guide
A tool that allows reviewers to include detailed sizing feedback to ensure that future shoppers buy the correct size so that they don’t have to return the product.
Customer Images, Videos and Blogs
Customers can include pictures and videos of themselves interacting with the products being reviewed. They can also “spread the word” about that product and your site by posting their reviews on their blog.
Staff Expert & Industry Expert
Reviews written by designated staff or industry experts, identified by distinctive badges, for additional insights and perspectives on the product.
Customer Hero Images
A feature that automatically extracts photos submitted by reviewerss and prominently displays them alongside manufacturer supplied images to add a “credibility halo” and merchandising edge to the Product Page, by showing how customers actually use the product in their everyday lives.
AnswerBox™ (upgrade)
A question and answer solution for knowledgeable customers and staff experts to address questions posed by shoppers not yet ready to buy, increasing conversion and building a valuable merchandising asset for future shoppers.
Faster Research and Discovery
Social Navigation
Fueled by our patent-pending PowerTags™ reviews engine, Social Navigation helps shoppers narrow their product search results by Pros, Cons, Best Uses and User Personalities. PowerReviews is the only complete Social Navigation solution in the market that allows shoppers to narrow by all of these consumer-generated attributes, not just by star rating.
Business Advantage
Customer Reviews that are More Profitable for You
The following is a list of features and services that extend your online marketing and merchandising ROI while minimizing the effort required by you to manage our solution.
Increased Conversion
Increased Conversion
PowerReviews’ customer-facing features (discussed on the features and benefits page) empower shoppers to find, compare, research and buy products with much greater confidence– this means less abandoned shopping carts and more sales for your business.
Greater Traffic
SEO Mini-site
Provides product and category landing pages containing all of the product reviews on your site. These pages are optimized to be effectively indexed by search engine spiders, significantly improving your natural search relevance and rankings.
Paid SEO services create landing pages that live outside of your site (seo.retailsite.com), and traffic to those pages is redirected to your site. This approach is effective only as long as you subscribe to their paid service. However, once you stop paying, all of your SEO benefits disappear overnight. PowerReviews’ unique SEO implementation, based on patent-pending Asymmetrical ASP™ technology, places the Mini-site directly on your site. This enhances reliability and allows you to retain the search engine rankings independent of your service provider.
Affiliate Links
Buzzillions.com is PowerReviews’ consumer shopping research website that empowers consumers to find the right products for them. Buzzillions utilizes all the features of PowerReviews’ tag-based reviews including Social Navigation and Affinity Reviews - which help consumers to confidently begin their research and shopping process. As a PowerReviews client, you have the opportunity to capture these research-oriented shoppers, who are primarily focused on finding the right products rather than the lowest price. We provide new customers to you through “Buy it Now” referral links and advertising throughout Buzzillions.com.
Social Cross-Sell
A feature that enables reviewers to recommend complementary products and accessories within their review – thereby, helping fellow shoppers discover new products that enhance the overall product experience, and helping you increase Average Order Value.
In-Line SEO™ (upgrade)
A feature that makes all PowerReviews Customer Reviews readable by search engines directly on your product detail pages, thus maximizing SEO-based sales (not just SEO traffic). In-Line SEO delivers 100% of your reviews-related search traffic directly onto your product pages, where conversion is the highest and you have the most control. You also increase keyword density of your core keywords and keyword breadth for customer-friendly long-tail phrases.
Lower Risk - More Control
Configurable Hosting Options
Flexible options allow you to choose how your review content is served. Content can be hosted by PowerReviews, by Akamai or by you. Our patent-pending Asymmetric ASP technology eliminates many of the risks associated with traditional ASP service providers. By providing you with a special engine which resides on your server(s), you are always in control of your customer reviews uptime. There is no database required, and there are no domain host modifications or application integrations required
Full Content Moderation
Merchant-specific profanity filters and a trained team of in-country human moderators screen each and every review (and AnswerBox questions and answers too). This process ensures that all incoming content is relevant to the product at hand and is non-inflammatory toward your products nor your brand. You have complete control and final say over what reviews are ultimately displayed on your site through an optional 3rd tier moderation screening which happens by a moderation team on your end.
Management & Reporting Dashboard
The PowerReviews Dashboard gives you complete access to Merchant Administrator Applications, Detailed Review Reports, Communications, New Products/Features, News and “Review U” (PowerReviews’ comprehensive collection of best practices, webinars, and other guides that help you maximize the impact from your PowerReviews review solutions).
Merchant Response
You can easily post responses to comments or issues raised within customer reviews. This capability gives you an opportunity to correct misunderstandings, thank customers for their feedback or simply inform your customers of something they may have missed. Your response displays in a highlighted text block just below the respective customer review.
Multiple Storefronts
With a single “master” backend interface, retailers with multiple storefronts are able to provide site-specific design and content customizability without having to access and maintain multiple business accounts.
Customized Branding
PowerReviews’ CSS (cascading style sheets) feature helps maintain your brand’s consistency by easily customizing the look and feel of the review submission and display pages as well as star ratings.
You Own the Reviews
PowerReviews provides the engine, you own the content. Additionally, our patent-pending implementation technology guarantees that your content always lives on your servers, so you have your full review repository at your disposal at all times.
Upfront Pricing
"All you can eat"
PowerReviews is an “all you can eat for one price” solution, which means there are no hidden costs, no overage fees, and no per-review fees, so you don’t incur extra costs. We don’t measure your page views, charge extra for moderation, images or video, or the SEO mini-site. You own the content, and you can take it with you if you ever decide to leave.
