Social Navigation™

How do you find the right product to buy when you are shopping in a store?

First, you locate the appropriate section of the store … ask a store associate if one is close to the front. Then you scan the shelves for the “type” of product you’re looking for. Often you look for an associate working in that section and hope he has more expertise than you do in that category. If you are very lucky, you find an associate that has deep expertise and many years of experience dealing with different kinds of customers.

But even then, that associate can’t share the feedback of all his customers for all his products to be able to direct you to the product that is tested best for all your needs and uses.

Social Navigation for Outdoor Jackets

PowerReviews’ Social Navigation™ feature actually does this for shoppers on retailers’ websites… minus the human associate, of course. Social Navigation overlays customer-rated pros, cons, best uses and affinity groups onto your navigation and search functions. It enables shoppers to find products and narrow the selection using customer-defined features that matter to real users of the product, and tested by people who actually own the product. To get a sense for how popular this is with consumers, on Buzzillions.com (PowerReviews’ consumer shopping portal), customer-defined “Pros” on the navigation bar is used twice as often as “Brand” to narrow down product selection.

To explore how Buzzillions.com utilizes Social Navigation, try browsing for any of these products:

• Women's Sandals

• Men's Jackets

• Patio Furniture