PowerReviews knows what consumers want

PowerReviews invests heavily in ongoing consumer usability studies and quantitative research so we can continue to enhance our “next generation” customer review solutions to meet the needs of our clients and their customers. And because we own and operate Buzzillions.com, we are uniquely positioned to innovate and test social media products and features with actual online shoppers before introducing them to our clients. This means you get features and solutions that have been developed based on candid consumer feedback and tested and approved by real online shoppers.

PowerReviews addresses today’s most common online shopping roadblocks

PowerReviews is dedicated to studying and understanding the problems consumers experience while shopping online and how to best leverage social content to address and alleviate those concerns. Through numerous, and ongoing, research efforts we have learned that consumers have two primary fears deterring today’s shoppers from making quick and confident online purchases:

1. Fear of making a mistake – consumers don’t want to “screw up” (their words) -- they fear having to return the product (wasted money and time) or keeping it and not being happy with it.
2. Fear of wasting time – consumers don’t want to spend time aimlessly sifting through countless product choices in their research efforts.

To address these fears, PowerReviews has developed several first-to-market features (such as Review Snapshot, Verified Buyer System, Social Navigation, Social Cross-Sell ) which have effectively minimized research time and instilled confidence in the minds of consumers - leading to higher conversion rates and average orders values for our clients.

PowerReviews is the original and most comprehensive tag-based reviews solution

PowerReviews invented “tag-based” customer reviews in 2005 and is now acknowledged as the “next generation customer reviews technology”. PowerReviews is also the only tag-based solution with product-specific tags included right out of the box (no professional fees service fees required).

Our solution is built on a proprietary and patent-pending PowerTags review platform which enables you to collect highly structured product feedback to power rich shopping tools like Review Snapshots and Social Navigation. With more than 3 years of “tag-based” review experience under our belts, we know that the quality of the tags makes or breaks the solution. In order to offer the most relevant and useful tags, we have created more than 10,000 product-specific tag templates featuring close to one million tags.

And to make sure all these tags are the best that they can be, we utilize our proprietary TagEvolve™ technology that analyzes consumer-inputted feedback to evolve the Pros, Cons and Best Uses to be the most relevant, useful and up-to-date tags for each product category.

PowerReviews’ goals are 100% aligned with yours

Our whole business model with Buzzillions.com is based on your success – the more reviews you collect, and the more compelling and rich those reviews are, the more successful we both are in driving you the greatest amount of qualified affiliate traffic and converting existing shoppers.

From ROI studies we’ve conducted with our clients, the more reviews you have, the higher sales uplift you experience; therefore, we incent you to collect the greatest number of reviews that you can (and we give you all the tools to make that happen). Unlike other customer review solution providers, we don’t charge extra for moderation (no matter how many reviews you get), collecting images and video, leveraging your content on the SEO Mini-site or for content syndication. You own the content, and you can take it with you if you ever decide to leave.

Plus, we know the problems you face and the kind of practical solutions you seek – PowerReviews was founded by ecommerce veterans so we try to bring a deep understanding of consumer’s psychology to the table. And we genuinely try to hire people who are down to earth, experienced and passionate about making you successful.

But enough about that, here’s how our customers view us.

PowerReviews helps your shoppers at every step in the shopping process

Reviews featuring “stars & comments” are now commonplace in ecommerce, but they help people mainly at the end of the research process when products have been narrowed by traditional means such as brand recognition and price points.

The PowerReviews customer reviews solution was designed from scratch with the full shopping process in mind – helping consumers “find”, “compare” and “decide” on the right products for them. Our tag-based approach enables you to incorporate Social Navigation, Review Snapshots and Affinity Reviews into your shopping experience, thereby creating richer search and discovery on your site:

1. Find -- Social Navigation™. Social Navigation uses authentic input from real users to help shoppers narrow down their product selections early in the shopping process. Shoppers can narrow by Pros, Cons, and Best Uses that past customers have submitted in their product reviews (e.g. narrow a large number of coffee makers down to a few which are said to be “easy to use” and “quick brewing” by clicking two tags in the navigation options).
2. Compare -- Review Snapshot™. Shoppers can quickly assess the consensus of customer feedback on a product by using “at-a-glance” Review Snapshots™ which list the most often cited pros, cons and best uses from all the customer reviews for a particular product. No longer do shoppers need to read through dozens of reviews to find out why a product got the rating it did. The Keynote Systems study found that “consumers prefer PowerReviews 2-to-1 over Amazon reviews for making informed purchase decisions” largely because of the increased speed and confidence offered by Review Snapshots™.
3. Decide -- Affinity Reviews™. Affinity Reviews help shoppers make a final product decision and validate that decision with reviews that are from the same affinity group as them. Instead of making decisions based the overall rating from all reviewers, affinity reviews enable shoppers to get the rating and detailed evaluation from people just like them, which is often quite different from the overall reviewer group. In the photographer example, a high rating from the overall group on a point-and-shoot camera may lead a photo enthusiast to actually make the wrong decision. Affinity Reviews would prevent this and ensure a good match with that shopper’s lifestyle and usage needs.

And PowerReviews’ AnswerBox helps answer any remaining questions your shoppers might have before they are ready to buy and help you identify key gaps in your merchandising copy that prevents people from buying.

PowerReviews enables you to collect “reviews you can go places with”

PowerReviews was founded on the belief that reviews and user-generated content should serve as an “engine” for business growth, not just an end point for consumers. Therefore, we’ve built our review engine that captures data in a very structured way, using “tags” or succinct keywords to analyze and fully leverage the voice of your customers. Now you can launch social-merchandising campaigns revolving around the product feedback collected from your customers.

PowerReviews supports translated review collection templates

PowerReviews supports localization in country-specific languages such as Canadian French or Mexican Spanish. Additionally, our review engine supports double byte character sets needed for languages such as Chinese, Korean and Japanese.

PowerReviews is the most affordable enterprise-class review solution in the industry

A low fixed monthly fee (with no variable moderation fees), and a performanced-based affiliate fee for sales driven by the traffic Buzzillions sends you. Most of our partners choose this model because it significantly reduces the risk of losing money on the service, AND creates a new, profitable traffic channel for acquiring new customers.

PowerReviews includes unlimited 2-tier content moderation services – at no extra charge

Product reviews offer continuous opportunities to interact with your customers and require regular attention and management. We do most of the heavy-lifting for you. First, an automatic profanity filter blocks any inflammatory reviews at the time of submission, then a trained team of in-country content moderators screens every review, image, video, question and answer and then we pass those approved reviews on to your team (because you have the final say about what shows up on your site). And of course, we provide regular activity reports, as well as detailed product reports for your merchandise planners, product development teams, and business operations teams.

All incoming content is guaranteed to be fully moderated within 72 hours of submission. And inappropriate content, such as profanity, is automatically filtered at the time of submission. We also offer client-specific profanity filtering so you can customize the list of inappropriate terms to best suite your company level of comfort.

PowerReviews works with you

Deciding to put reviews on your site is just the beginning. Our experienced and dedicated account managers work with you to fully integrate the PowerReviews customer reviews solution into your shopping experience, apply them to your faceted navigation engine and leverage them throughout your in-store presence, customer campaigns and catalogs.

Our account managers continuously share best practices, hold regular status meetings and share their expertise with you.