TERRA ICKES | Director, Sales Solutions & Enablement
Terra is the Director of Sales Solutions and Enablement at PowerReviews. She manages all product training and technical solution consulting efforts in the sales organization, helping enable the PowerReviews team to educate and recommend best practices for review implementation to new customers.
How Brands and Retailers Should Approach the Increasing Use of Mobile in the Shopping Experience
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Recently, Shop.org surveyed brands and retailers to better understand their plans for 2017, and found that nearly 40% plan to focus a majority of tech investments on mobile.
Read on for four tips to ensure you’re ready to meet your shoppers’ expectations via mobile.
2. Pay Attention To Your Millennial and Centennial Shoppers These younger shoppers are more likely to research and purchase products on their mobile devices than their older counterparts. PowerReviews found that 37% of Centennialsprefer to browse and research products from a mobile phone. Technology is the norm for these young shoppers, so the mobile shopping experience must be seamless.
Meanwhile, ensuring the review collection process is mobile optimized can help brands and retailers collect more reviews from shoppers. evo, a leading online retailer of outdoor gear and fashion apparel, increased the number of reviews written on mobile by 204% when they switched to a mobile-friendly post purchase email.
4. Consider Offering Extras to Your Mobile Users In the battle with Amazon over free perks (see our latest whitepaper), it’s become clear that brands and retailers need to continue to offer more to their customers. This includes anything special for your mobile users, as discounts are a top motivating factor.
Increased use of mobile in the shopping journey can be a real opportunity for brands and retailers. Learn some other tips for making the most of mobile in your reviews and ratings.