After your campaign is over, take a look at its performance. Look at who is sharing content and what kind of content they’re sharing.
For example, are the images being shared poor quality? If so, you might need to provide your users with more direction on what you’re looking for.
In addition, take note of who your UGC creators are. You’ll find interesting insights into what products are being featured, and the style of content being created. With this information, your brand can learn more about how a product is being used, who’s using it, and what type of content resonates with different types of shoppers. Note what worked, and what you can change for the next campaign.
Dig even deeper
With PDP Site Analytics, track the actual sales impact of visual content on your site. PowerReviews data across all our customers shows visitors that interact specifically with visual UGC have a conversion lift of 81% over general visitors who don’t interact with visual UGC.
This information specifically applied to your own UGC and Social Curation programs helps you iterate, improve and optimize for bigger impact. Find out what imagery and video resonates best at what point in the journey, then seek to generate and display more of this.
Include language in your campaign promotions reminding customers of your hashtag and Instagram handle. Let them know you want to see how they’re using your products, and explicitly ask them to share photos and videos using your products on Instagram, communicate the hashtags you want them to use and request they tag you.