We all know that things move quickly in the e-commerce space. Brands and retailers are constantly testing, learning, optimizing and evolving to keep up with consumer expectations to create better and more contextual shopping experiences. This is why PowerReviews chooses technology partners who innovate and move as quickly as their customers do.

Today, PowerReviews is proud to announce a new partnership with Salesforce Commerce Cloud, the e-commerce platform used by some of the world’s best-known brands to create intelligent, personalized, shopping journeys, wherever their customers shop. This enhanced partnership offering makes PowerReviews one of the first and only integrated reviews partners vetted and certified for Salesforce’s new Storefront Reference Architecture, as available today.

PowerReviews’ enhanced integration partnership with Salesforce Commerce Cloud enables enterprise brands, retailers and merchants to quickly implement and collect ratings, reviews and questions and answers, along with native photos and videos through a fully customized review display.

Our enhanced Salesforce Commerce Cloud integration provides merchants with:

Streamlined Implementation & Onboarding Efficiency:

Merchants who leverage a PowerReviews standard ratings and reviews and questions and answers integration as part of their e-commerce instance implement and begin collecting reviews much faster than the average customer.

Comprehensive Salesforce App Coverage:

PowerReviews has up-to-dated and approved Salesforce Commerce Cloud integrations currently used by dozens of clients, including the LINK SiteGenesis and Storefront Reference Architecture cartridges.

Review Collection & Syndication:

Display authentic user-generated content including star ratings, text reviews, questions, answers, photos, videos and more; both directly in the review display and shared to an open network of top retailer sites reaching one billion shoppers across the web.

Customization & Flexibility:

Ratings & Reviews and Questions & Answers are easily implemented and fully customized to fit the look, feel and branding of any merchant leveraging Salesforce Commerce Cloud.

Data & Actionable Insights:

Advanced reporting and metrics improve review collection and display, helping merchants leveraging Salesforce Commerce Cloud collect and analyze customer feedback to enhance products and the shopping experience.

New offerings, more value for all

We focused on partnering with Salesforce because they are consistently investing in technology to support and enable their customers, which is exactly what we pride ourselves on at PowerReviews, as well.

With a large customer base using Salesforce today, and our position as one of Salesforce’s only reviews integration partners, new and current customers will see value as we continue to enhance our integrations — and usher in a new era of partnership and collaboration with Salesforce Commerce Cloud. Learn more.

Sara Rossio

Rossio, a 2015 Crain’s Chicago Business “40 Under 40” recipient has more than 20 years of experience in product management and marketing. Before joining PowerReviews, Rossio served as vice president of Product for Gogo, where she led a team to develop the product strategy and roadmap for the leading inflight internet and entertainment provider.

To date, PowerReviews has helped our clients collect more than 100 million pieces of user-generated content (UGC)–such as ratings and reviews, photos and videos, questions and answers–from consumers all around the world. This content is then syndicated across the Open Network to search engines and retailers, both large and small, reaching 1 billion shoppers each month.

Collecting and displaying authentic user-generated content helps brands and retailers drive site traffic through reviews and SEO. This increases site conversion by as much as 20% and builds customer trust and loyalty. Ultimately, UGC helps consumers make confident purchasing decisions.

Over the last several years, PowerReviews developed the most advanced technologies to help our clients syndicate content at a global scale. With the help of the Product Knowledge Graph, we leverage both artificial and human intelligence to help improve the reach of UGC between brands and retailers to quickly deliver authentic user-generated content to thousands of retailers on behalf of brands.

The Traditional Approach to Syndication

Historically, the approach to matching products between brands and retailers was simple, but limited and inflexible. Products that appear to be the same across catalogs that are matched.

If a sharing agreement is in place between the brand and retailer, content is shared. There are three major limitations to this approach that lead to missed opportunities for delivering the most impactful UGC possible during a consumer’s purchase journey:

  1. Rate of change: With the rate of change across hundreds of millions of products (especially in industries like apparel), the moment a product match is made between sites, it may already be out of date.
  2. Related products: UGC is not only useful to consumers looking at identical products, but it’s also valuable for consumers shopping for similar or opposing products. The content with the biggest impact on a purchasing decision depends on the industry, product category or even the momentary availability of usable content.
  3. Product data quality: Many product catalogs have incomplete, incorrect or alternative product identifications. This missing information makes it difficult to directly connect products and often requires manual data cleanup. This does not scale to the massive size of the PowerReviews product network.

In September 2017, PowerReviews became the first in its industry to create a complete Product Knowledge Graph, containing over half a billion recognized similarities and relationships across hundreds of millions of products in the Open Network.

At every opportunity to influence a consumer making a purchasing decision, the entire Product Knowledge Graph is leveraged by algorithms designed to provide the best possible UGC publishing decision for that unique situation.

The Product Knowledge Graph Advantage

Instantaneous Syndication Decisions

When the PowerReviews platform is determining what content to share or not share, it leverages the knowledge of every potential product relationship in real time. This drives a better decision of what content will help inform the consumer, made in the moment with no dependencies on previous manual or offline decisions.

With the ever-changing product catalogs in apparel, shoes, beauty and other industries, it will become imperative that the most appropriate and useful content is available for the consumer. At this time, PowerReviews is the only technology vendor in our space that makes it easy for retailers and brands to take advantage of this.

Dynamic Relationships

Graph technology allows for a rich representation of any potential similarity or difference between products, built into the heart of our SaaS platform. Those choices are not limited to a predefined “type” or constrained list.

Currently, there are over 700 million relationships between many different types of products–and the list is growing. PowerReviews can represent valuable concepts like similarity, appearance, color or any related attributes to bring related and valuable UGC for consumers to make an informed decision before buying.

This allows brands and retailers to quickly bring useful UGC to consumers considering products that have recently launched or would otherwise lack content.

A.I. Error Correction

Brands and retailers may have inconsistencies or gaps in their product data. This leads to missed opportunities to share UGC.

The Product Knowledge Graph often finds products indirectly connected to thousands of other products, overcoming the data quality challenge automatically. This is possible because we use multiple algorithms based on different aspects of the product data to find direct and indirect relationships between products.

Gaps in product data can be overcome using context learned from other indirectly connected products. You may have seen a similar concept if you use any popular social media platform.

Using similar technology, they infer you are likely to know someone if the majority of your connections also know that person. Once the possible relationship is identified, the similarities across the group (like location, age, profession) predict with high confidence that you should know this person.

PowerReviews now does the same thing–only with product data.

Using advanced algorithms, missing or incorrect data is also automatically detected. PowerReviews software evaluates the “fit” of a product across all of the directly and indirectly related products. Scoring is done to correct bad product data, to avoid incorrect content being published to a consumer.

PowerReviews continues to prioritize innovation and technology to maximize the quantity, quality and impact of user-generated content shared to the Open Network. Trusted by the world’s largest brands and retailers, PowerReviews is committed to providing our clients with the most advanced technology to increase UGC, conversion, traffic and insights.

Sara Rossio

Rossio, a 2015 Crain’s Chicago Business “40 Under 40” recipient has more than 20 years of experience in product management and marketing. Before joining PowerReviews, Rossio served as vice president of Product for Gogo, where she led a team to develop the product strategy and roadmap for the leading inflight internet and entertainment provider.

There was a time, in the not so distant past, when the only option for purchasing groceries was to head to the local grocery store. Fast forward to today, and consumers have a growing number of online grocery shopping options.

Yet despite the growing number of choices, our recent survey of more than 1,000 U.S. consumers found that less than a quarter (17%) are purchasing groceries online today. However, as expected, we also found that consumers residing in larger cities are significantly more likely to purchase groceries online than their rural counterparts. Nearly a quarter (23%) of consumers living in a city with a population of 500,000 or more have made an online grocery purchase in the last 90 days, compared to 10% of consumers who reside in a town with a population of less than 50,000.

While these numbers may seem small, the number of consumers who choose to shop for groceries online will only continue to grow. Read on to find out what we learned about why consumers are opting to shop for groceries online and what information they’re using to make informed purchase decisions. By better understanding the grocery shopping habits of today’s consumers, you’ll be better equipped to develop strategies to effectively reach, convert and retain these shoppers across channels.

Consumers Shop Online to Save Time and Access Information
Consumers lead busy lives and are always on the lookout for ways to maximize their time. So, as anticipated, saving time is the most popular reason consumers purchase groceries online, with 72% indicating it’s a key reason they choose to do so.

[bctt tweet=”72% of online grocery shoppers shop online to save time.” username=”powerofreviews”]

Shoppers also appreciate the access to information that online grocery shopping provides. 36% indicate that online shopping makes it easier to compare products and prices online, and 27% like that they can easily access information about products, including reviews.

Other top reasons for shopping for groceries online include avoiding impulse purchases that often happen in-store (30%) and avoiding the hassle of getting to a grocery store (23%).

Shoppers Use a Variety of Online Grocery Services
Depending on geographic area, there are a variety of online grocery shopping options available to consumers. Our research found that online-only services (think Peapod, AmazonFresh or Jet.com) are the most popular option — 39% of online grocery shoppers say they’ve used this type of service in the last 90 days. Following closely behind is ordering directly from a local grocery store for pickup or delivery (commonly referred to as click-and-collect), with 38% of online grocery shoppers using this service.

Meal boxes — such as HelloFresh and BlueApron — are another popular option, with 34% of online grocery shoppers using these services in the past 90 days. Surprisingly, only 17% of online grocery shoppers have used a third party service — such as Instacart — that pairs consumers with a personal shopper who purchases groceries from a local grocery store, then delivers them to the consumer’s home. This is likely because these services are often only available in densely populated metropolitan areas.

 Online Shopping Services

Shoppers Purchase a Variety of Grocery Items Online
Grocery shopping is a sensory experience—much more so than other product categories. Consumers who shop in a store have the opportunity to touch, smell and even taste items to assess their quality and freshness. It’s much more difficult to judge the quality of fresh food items—such as meat and produce—when shopping online.

So it comes as no surprise that shelf-stable goods are the most popular grocery items to purchase online. 58% of online grocery shoppers purchase non-perishable packaged foods (such as cereal, canned soups and snack foods), 49% purchase personal care items (such as soap, shampoo and body wash) and 45% purchase home care items (such as detergent and cleaners).

But, as the survey results reveal, online grocery shoppers aren’t completely steering clear of fresh food purchases online. Nearly half (47%) of them shop online for fresh food, such as meat, produce and dairy. Other popular grocery items shoppers are purchasing online include frozen foods (32%), soft drinks (33%) and alcoholic beverages (12%).

Online Grocery Shoppers Read Reviews
Ratings and reviews have become a key part of the path to purchase, regardless of what a consumer is shopping for. And our survey found that online grocery is no exception. If reviews are available on an online grocery service’s website, 93% of shoppers will read them at least occasionally. And most online grocery shoppers read them much more often. 19% of online grocery shoppers always read reviews for grocery items, and an additional 34% read them regularly.

Reviews Influence Online Grocery Shoppers
Thanks to our previous research with Northwestern University, we know that reviews are  especially impactful for new or unknown brands and products. It makes sense, then, that 72% of online grocery shoppers indicate that they are more likely to purchase a grocery item they’ve never purchased before if there are customer reviews for that product.

Online grocery shoppers are turning to reviews—and this content is influencing their purchases. Grocery retailers: make sure you have plenty of reviews available for plenty of your products, especially those that are new to market.

Shoppers Want Reviews for a Variety of Grocery Products
Clearly, consumers are turning to reviews when they’re shopping online for groceries. But are they looking for reviews for specific types of grocery products more than others?

We found out that the top categories online shoppers want to access product reviews for are personal care items (68%), home care items (54%), non-perishable packaged foods (39%) and fresh food, such as meat, produce and dairy (31%). Other top categories include frozen foods (27%), soft drinks (23%) and alcoholic beverages (21%). Since consumers want reviews for a variety of products, it’s important to maximize your review coverage, which is the number of products in your catalog that have reviews. 

Reviews for Online Shoppers


Online Shoppers Want Reviews Directly on the Ecommerce Website or App
Online grocery shoppers want to find reviews—and they don’t want to look hard to find them. Here’s the breakdown of where online shoppers prefer to find review content for grocery products.

  • 53% want to find reviews directly on the website or app they’re using to purchase their groceries
  • 38% want to find reviews on Amazon
  • 9% want to find reviews on a third party review site

It’s key for grocery retailers to provide all of the information shoppers are looking for in one place. Retailers that don’t prominently feature product reviews directly on their website or mobile app risk losing shoppers to Amazon or another service that does.

Wrapping Things Up
Today, less than a quarter of consumers are purchasing their groceries online. But this number will only continue to grow as options increase and consumers expect the convenience of online shopping. If you’re a grocery brand or retailer, now’s the time to develop a strategy to effectively reach shoppers across channels.


Sara Rossio

Rossio, a 2015 Crain’s Chicago Business “40 Under 40” recipient has more than 20 years of experience in product management and marketing. Before joining PowerReviews, Rossio served as vice president of Product for Gogo, where she led a team to develop the product strategy and roadmap for the leading inflight internet and entertainment provider.

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