New Study Analyzes JavaScript Displays and SEO Impact

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PowerReviews and SEO Compliance

Earlier this month, we partnered with Loud Interactive, an online SEO marketing firm, to complete a comprehensive test on our latest JavaScript (JS) Display to ensure user-generated content on product pages are indexed by Google. And simply put, our goal was to learn how effective our solution was for Google search results.

This is important for our clients, brands and retailers in all industries, who want their products to appear in Google search. Especially since we know that 35% of consumers begin their purchasing journey on a search engine.

Loud Interactive Findings

It was confirmed that our latest JavaScript Display is enabling user-generated reviews and questions and answers to properly render for Googlebot.

In fact, Loud Interactive ran three extensive tests to validate this. To give you an idea of the scope of these tests, they analyzed 95,196 unique review URLs from PowerReviews’ Display 4 (our JavaScript display) clients using JavaScript and rendered them in the Chrome 41-based crawler. A significant majority (98.89%) of these URLs were included in Google indexing and were ranking for a quote from the review copy — validating that PowerReviews’ JavaScript implementation is SEO-compliant. Any URLs that were not indexed were due to pages not following coding best practices.

If you want to learn more about Loud Interactive’s methodology and the results they found, check out the full study here.

Are you a PowerReviews client?

Want to learn more about our reviews and SEO approach, best practices or how your site stacks up? Reach out to your Client Success Director today!

Not a PowerReviews client?

Reach out to us today to learn about the SEO value that reviews and other user-generated content drives, and how you can ensure your pages are indexed correctly!