Platform enhancements help brands and retailers optimize engagement experiences for mobile devices, generate more reviews and produce better insights.
JUNE 2, 2015 – CHICAGO –PowerReviews, a leading provider of ratings, reviews and question and answer technology to more than 1,000 brands and retailers, announced today key platform updates which allow brands and retailers to create better mobile experiences, generate more reviews and deliver better insights. PowerReviews will showcase these updates and its full range of offerings at the Internet Retailer Conference and Exhibition (IRCE) in Chicago, June 2-5, 2015.
“We’re making it easier for our customers to generate more reviews that get seen by more shoppers regardless of channel,” said Matt Moog, CEO of PowerReviews. “Ratings and reviews and questions and answers continue to drive more conversions than any other type of user-generated content and their importance is expanding as consumers expect reviews while shopping online and in-store. With these updates we’re delivering on our promise to provide brands and retailers with the most innovative consumer engagement solutions across channels. ”
Whether shopping online or in-store, more consumers are reading and writing product reviews on their mobile devices than ever before. During the 2014 holiday season, PowerReviews saw a 237% increase in reviews generated on mobile devices as compared to the 2013 holiday season.
With this update, all PowerReviews forms and review displays are now fully responsive and mobile-optimized. With the lightest display code in the industry – 85 percent smaller than other providers – PowerReviews is optimized for speed. These mobile-friendly displays reduce page load time and page abandonment and in turn increase conversions.
More reviews drive more sales. To help brands and retailers generate more reviews, PowerReviews Review Acceleration program, which sends consumers post-purchase emails, is now optimized for mobile devices. Emails now include larger calls-to-action including clickable stars, which encourage consumers to begin the process of leaving a review straight from their mobile device. This program has been shown to increase review generation by up to 40 percent.
“PowerReviews is innovating,” said Nathan Decker, Director of eCommerce for evo. “With over 60 percent of people reading emails on mobile, we need to make it easy to go from reading a post-purchase email to writing a review. With PowerReviews enhanced Review Acceleration, we have seen a 100 percent increase in reviews generated from post-purchase emails.”
To further help brands and retailers generate reviews from consumers, PowerReviews has created a mobile-friendly form for consumers leaving a review from brand and retailer sites. This form features large targets created specifically for reviewers using touchscreen devices and enables consumers to upload an unlimited number of photos to accompany review content.
To enhance Social Measurement, PowerReviews has integrated its platform with leading tag management systems Ensighten, Signal, and Tealium. With this integration, PowerReviews customers have immediate access to Social Measurement, delivering better insights into the ways different content and engagements impact sales.
Built for Innovation
With a unified software platform, PowerReviews is enabling innovation for its customers. As a true multi-tenant SaaS platform, all customers use the same version of software and as PowerReviews continues to update its platform, customers can easily accept and implement new features. Easy implementation results in higher adoption rates, meaning PowerReviews customers stay at the cutting edge of ratings and reviews technology. A feature that improved review completion rates by more than 20 percent was adopted by 98 percent of customers within two months.
Members of the PowerReviews team will showcase the benefits of its unified software platform at IRCE, booth #215. Additionally, CEO Matt Moog will be presenting “How to Mine Negative Reviews for Positive Results” on Thursday June 4 from 2:15 to 2:45 p.m.
To learn more about PowerReviews, visit www.powerreviews.com.
PowerReviews is the choice of 1,000 global brands and retailers to collect and display ratings and reviews on 5,000 websites. An essential resource for consumers as they search and shop online and in-store, ratings and reviews drive relevant traffic, increase sales, and create actionable insights to improve products and services. PowerReviews’ mobile-friendly rating and review and Q&A software is fast to implement and simple to customize, making it easy for brands and retailers to generate more authentic content that is seen by more consumers. The PowerReviews Open Syndication Network is the largest in the industry, reaching more than 1 billion in-market shoppers every month, giving retailers and brands the power to reach shoppers wherever they are. For more information, visit www.powerreviews.com.
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Walker Sands Communications