Google launches product ratings in PLAs in UK, France, and Germany
PowerReviews approved aggregator for product ratings on Google in new markets at launch
Partnership will help merchants drive more qualified traffic
PowerReviews, a leading provider of ratings, reviews and question and answer technology, has been approved by Google as a partner for product ratings on Product Listing Ads, as the product ratings officially launch in select European markets today (26th March). This launch further builds on PowerReviews’ existing partnership and collaboration with Google.
The product ratings featured by Google, have now launched in the UK, Germany and France after debuting in the United States in September 2014. Product ratings appear in the form of stars, and review counts on Product Listing Ads across google.com, Google Shopping and their respective country sites, and can improve web traffic and boost sales.
This five star rating system represents aggregated rating and review data for specific products, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.
As a Google Shopping partner for product ratings, PowerReviewscan share its product review content with Google so that it is included in Product Listing Ads. This means it can provide a direct syndication feed of trusted reviews to Google on behalf of its e-commerce clients.
The partnership is a boon for PowerReviews’ customers in Europe as incorporating review data into the product ratings program gives consumers valuable information at that crucial online decision-making moment and enables retailers to be more visible to shoppers at the ‘zero moment of truth.’
CEO of PowerReviews, Matt Moog said:
“Being selected as a Google Shopping partner for product ratings is evidence of our leadership and commitment to innovation and consumer engagement.”
He added: “Ratings and reviews help shoppers make more informed purchase decisions and help retailers increase conversion rates and drive more traffic. It can also have a positive impact for retailers looking to acquire more customers through SEO or natural search as it essentially makes products and retailers more visible in Google to the hundreds of millions of shoppers browsing every month.”
Google’s product ratings is a five star rating system that represents aggregated rating and review data for the product, compiled from multiple sources including merchants, approved third-party aggregators, editorial sites and users.
- Help to differentiate products across google.com and google.com/shopping
- Help merchants to drive more qualified traffic
- Provide critical information to shoppers making purchase decisions
Notes to Editors:
PowerReviews delivers software that more than 1,000 brands and retailers use to collect, display, and syndicate reviews on more than 5,000 websites. An essential resource for consumers as they search and shop online and in-store, reviews drive traffic, increase sales, and create actionable insights to improve products and services. With a syndication network that reaches more than 500 million in-market shoppers each month, PowerReviews makes it easy to delivers more reviews to more consumers.